# #e01028

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e01028`
- RGB: rgb(224, 16, 40)
- HSL: hsl(353, 87%, 47%)
- OKLCH: oklch(0.575 0.228 25)
- Relative luminance: 0.1637
- Nearest named color: Angry Tomato (#d82029, Δ 1.59) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e01028

## Tints & shades

- Tints (toward white): #ef1a33, #f13248, #f24a5d, #f46273, #f67e8c, #f896a1, #f9aeb7, #fbc6cc, #fddee1, #fef5f6
- Shades (toward black): #cd0e25, #b50d20, #a20b1d, #8f0a19, #7c0916, #640712, #51060e, #3e040b, #260307, #130103

## Harmonies

- Complementary: #10e0c8
- Analogous: #e01090, #e06010
- Triadic: #28e010, #1028e0
- Split-complementary: #10e060, #1090e0
- Tetradic: #90e010, #10e0c8, #6010e0

## Colors that go with #e01028

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e01028: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e01028 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e01028: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e01028 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e01028, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e01028: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e01028: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e01028: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b00c1f (7.2:1)
- On black (#000000): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea102a (4.61:1); AA: background → #f5f5f5 (4.51:1); AAA: text → #f46677 (7.01:1)

## Brands using this color

- **Toyota** — secondary #e10a1d (Δ 0.756) — https://brandsweets.com/colors/brands/toyota-com
- **Pinterest** — primary #e40424 (Δ 0.784) — https://brandsweets.com/colors/brands/pinterest-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.821) — https://brandsweets.com/colors/brands/target-com
- **KFC** — primary #e4002b (Δ 0.906) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 0.906) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 0.906) — https://brandsweets.com/colors/brands/nascar-com
- **Lay's** — accent #df2027 (Δ 0.989) — https://brandsweets.com/colors/brands/lays-com
- **Pinterest** — accent #e60023 (Δ 1.158) — https://brandsweets.com/colors/brands/pinterest-com
- **Budweiser** — primary #dc041c (Δ 1.277) — https://brandsweets.com/colors/brands/budweiser-com
- **Walgreens** — primary #e31836 (Δ 1.409) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 1.492) — https://brandsweets.com/colors/brands/costco-com
- **Netflix** — primary #e50914 (Δ 1.523) — https://brandsweets.com/colors/brands/netflix
- **Codecademy** — accent #dc2626 (Δ 1.549) — https://brandsweets.com/colors/brands/codecademy-com
- **Wendy's** — primary #dd1438 (Δ 1.574) — https://brandsweets.com/colors/brands/wendys-com
- **Formula 1** — accent #e8002d (Δ 1.634) — https://brandsweets.com/colors/brands/formula1-com
- **Nintendo** — secondary #e60012 (Δ 1.634) — https://brandsweets.com/colors/brands/nintendo-com
- **Pinterest** — secondary #dd0e0e (Δ 1.669) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.734) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Wells Fargo** — primary #d71e28 (Δ 1.747) — https://brandsweets.com/colors/brands/wellsfargo-com
- **WWE** — secondary #e40707 (Δ 1.798) — https://brandsweets.com/colors/brands/wwe-com
- **Formula 1** — secondary #e10600 (Δ 1.88) — https://brandsweets.com/colors/brands/formula1-com
- **Pringles** — secondary #ea002a (Δ 1.943) — https://brandsweets.com/colors/brands/pringles-com
- **Tiffany & Co.** — secondary #e50739 (Δ 1.947) — https://brandsweets.com/colors/brands/tiffany-com
- **Lenovo** — secondary #e1251b (Δ 1.997) — https://brandsweets.com/colors/brands/lenovo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e01028-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e01028" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.