# #e01024

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e01024`
- RGB: rgb(224, 16, 36)
- HSL: hsl(354, 87%, 47%)
- OKLCH: oklch(0.575 0.228 25.8)
- Relative luminance: 0.1635
- Nearest named color: Angry Tomato (#d82029, Δ 1.567) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e01024

## Tints & shades

- Tints (toward white): #ef1a2f, #f13245, #f24a5b, #f46270, #f67e8a, #f896a0, #f9aeb5, #fbc6cb, #fddee1, #fef5f6
- Shades (toward black): #cd0e21, #b50d1d, #a20b1a, #8f0a17, #7c0914, #640710, #51060d, #3e040a, #260306, #130103

## Harmonies

- Complementary: #10e0cb
- Analogous: #e0108d, #e06310
- Triadic: #24e010, #1024e0
- Split-complementary: #10e063, #108de0
- Tetradic: #8de010, #10e0cb, #6310e0

## Colors that go with #e01024

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e01024: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e01024 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Vercel (https://brandsweets.com/colors/brands/vercel). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e01024: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e01024 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e01024, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e01024: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e01024: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Netflix's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #e01024: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b00c1d (7.2:1)
- On black (#000000): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ea1026 (4.6:1); AA: background → #f5f5f5 (4.51:1); AAA: text → #f46675 (7:1)

## Brands using this color

- **Toyota** — secondary #e10a1d (Δ 0.467) — https://brandsweets.com/colors/brands/toyota-com
- **Pinterest** — primary #e40424 (Δ 0.78) — https://brandsweets.com/colors/brands/pinterest-com
- **Lay's** — accent #df2027 (Δ 0.896) — https://brandsweets.com/colors/brands/lays-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.976) — https://brandsweets.com/colors/brands/target-com
- **KFC** — primary #e4002b (Δ 1.095) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.095) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.095) — https://brandsweets.com/colors/brands/nascar-com
- **Budweiser** — primary #dc041c (Δ 1.13) — https://brandsweets.com/colors/brands/budweiser-com
- **Pinterest** — accent #e60023 (Δ 1.147) — https://brandsweets.com/colors/brands/pinterest-com
- **Netflix** — primary #e50914 (Δ 1.294) — https://brandsweets.com/colors/brands/netflix
- **Pinterest** — secondary #dd0e0e (Δ 1.384) — https://brandsweets.com/colors/brands/pinterest-com
- **Nintendo** — secondary #e60012 (Δ 1.425) — https://brandsweets.com/colors/brands/nintendo-com
- **Codecademy** — accent #dc2626 (Δ 1.433) — https://brandsweets.com/colors/brands/codecademy-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.513) — https://brandsweets.com/colors/brands/maccosmetics-com
- **WWE** — secondary #e40707 (Δ 1.518) — https://brandsweets.com/colors/brands/wwe-com
- **Formula 1** — secondary #e10600 (Δ 1.57) — https://brandsweets.com/colors/brands/formula1-com
- **Walgreens** — primary #e31836 (Δ 1.67) — https://brandsweets.com/colors/brands/walgreens-com
- **Wells Fargo** — primary #d71e28 (Δ 1.721) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Costco** — primary #e31837 (Δ 1.76) — https://brandsweets.com/colors/brands/costco-com
- **Formula 1** — accent #e8002d (Δ 1.773) — https://brandsweets.com/colors/brands/formula1-com
- **Lenovo** — secondary #e1251b (Δ 1.791) — https://brandsweets.com/colors/brands/lenovo-com
- **Vodafone** — primary #e60000 (Δ 1.83) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.83) — https://brandsweets.com/colors/brands/vodafone-com
- **Wendy's** — primary #dd1438 (Δ 1.871) — https://brandsweets.com/colors/brands/wendys-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e01024-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e01024" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.