# #e00029

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e00029`
- RGB: rgb(224, 0, 41)
- HSL: hsl(349, 100%, 44%)
- OKLCH: oklch(0.572 0.231 24.1)
- Relative luminance: 0.1601
- Nearest named color: crimson (#dc143c, Δ 1.857) — https://brandsweets.com/colors/crimson
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e00029

## Tints & shades

- Tints (toward white): #fa002e, #ff1a44, #ff3358, #ff5271, #ff6b86, #ff859b, #ffa3b4, #ffbdc9, #ffdbe2, #fff5f7
- Shades (toward black): #cc0025, #b80022, #a3001e, #8f001a, #7a0016, #660013, #52000f, #3d000b, #290007, #140004

## Harmonies

- Complementary: #00e0b7
- Analogous: #e00099, #e04700
- Triadic: #29e000, #0029e0
- Split-complementary: #00e047, #0099e0
- Tetradic: #99e000, #00e0b7, #4700e0

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b30021 (7.15:1)
- On black (#000000): 4.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb002b (4.57:1); AA: background → #f5f5f5 (4.58:1); AAA: text → #ff5c7a (7.06:1)

## Brands using this color

- **Pinterest** — primary #e40424 (Δ 0.992) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — accent #e60023 (Δ 1.329) — https://brandsweets.com/colors/brands/pinterest-com
- **Netflix** — primary #e50914 (Δ 1.88) — https://brandsweets.com/colors/brands/netflix
- **Pinterest** — secondary #dd0e0e (Δ 1.929) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e00029-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e00029" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.