# #dffd35

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dffd35`
- RGB: rgb(223, 253, 53)
- HSL: hsl(69, 98%, 60%)
- OKLCH: oklch(0.941 0.207 118.4)
- Relative luminance: 0.862
- Nearest named color: Banana Flash (#eefe02, Δ 2.059) — https://brandsweets.com/colors/banana-flash
- Moods: vivid
- Page: https://brandsweets.com/colors/dffd35

## Tints & shades

- Tints (toward white): #e2fd49, #e5fd5d, #e8fe6d, #ebfe81, #eefe95, #f1fea9, #f5febd, #f7fecd, #faffe1, #fdfff5
- Shades (toward black): #dafd17, #d3f702, #b9d902, #a3c002, #8aa202, #708301, #5a6a01, #404c01, #2b3201, #111400

## Harmonies

- Complementary: #5335fd
- Analogous: #fdb735, #7bfd35
- Triadic: #35dffd, #fd35df
- Split-complementary: #357bfd, #b735fd
- Tetradic: #35fdb7, #5335fd, #fd357b

## Colors that go with #dffd35

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Snapchat's brand system put Blue beside #dffd35, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #dffd35 in 4 real palettes, including Ferrari's brand system and Lay's's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #dffd35 in 4 real palettes, including Heineken's brand system and Paddle's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #dffd35 in 4 real palettes, including Calvin Klein's brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #dffd35 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #dffd35: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dffd35: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Pink** #ff1493 [pool] — 3 real palettes, including Arcade and JetBrains's brand system put Deep Pink beside #dffd35, as the lead colour. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b7e01 (4.56:1); AA: background → #6b6b6b (4.63:1); AAA: text → #4d5b01 (7.47:1); AAA: background → #4f4f4f (7.11:1)
- On black (#000000): 18.24:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Klaviyo** — secondary #deff00 (Δ 1.446) — https://brandsweets.com/colors/brands/klaviyo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dffd35-b7bea2-4e7edf-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dffd35" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.