# #dff91a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dff91a`
- RGB: rgb(223, 249, 26)
- HSL: hsl(67, 95%, 54%)
- OKLCH: oklch(0.931 0.211 117.2)
- Relative luminance: 0.8351
- Nearest named color: Banana Flash (#eefe02, Δ 2.433) — https://brandsweets.com/colors/banana-flash
- Moods: vivid
- Page: https://brandsweets.com/colors/dff91a

## Tints & shades

- Tints (toward white): #e2fa2e, #e5fa47, #e8fb5b, #ecfb74, #eefc88, #f1fc9c, #f5fdb4, #f7fec8, #fbfee1, #fefff5
- Shades (toward black): #d8f406, #c2db06, #acc205, #96a904, #809004, #6a7703, #545e02, #3e4602, #282d01, #121401

## Harmonies

- Complementary: #341af9
- Analogous: #f9a41a, #70f91a
- Triadic: #1adff9, #f91adf
- Split-complementary: #1a70f9, #a41af9
- Tetradic: #1af9a4, #341af9, #f91a70

## Colors that go with #dff91a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Snapchat's brand system put Blue beside #dff91a, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #dff91a in 6 real palettes, including Ferrari's brand system and Lay's's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #dff91a in 4 real palettes, including Heineken's brand system and Paddle's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #dff91a in 4 real palettes, including Calvin Klein's brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #dff91a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #dff91a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dff91a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Deep Pink** #ff1493 [pool] — 3 real palettes, including Arcade and JetBrains's brand system put Deep Pink beside #dff91a, as the lead colour. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6e7c03 (4.62:1); AA: background → #696969 (4.63:1); AAA: text → #545e02 (7.05:1); AAA: background → #4d4d4d (7.13:1)
- On black (#000000): 17.7:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Klaviyo** — secondary #deff00 (Δ 1.659) — https://brandsweets.com/colors/brands/klaviyo-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dff91a-b8bea2-4e83df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dff91a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.