# #df5043

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df5043`
- RGB: rgb(223, 80, 67)
- HSL: hsl(5, 71%, 57%)
- OKLCH: oklch(0.623 0.181 28.5)
- Relative luminance: 0.2183
- Nearest named color: Blazing (#e94e41, Δ 1.847) — https://brandsweets.com/colors/blazing
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df5043

## Tints & shades

- Tints (toward white): #e26155, #e57166, #e88178, #eb9189, #efa69f, #f2b6b1, #f5c6c2, #f8d6d3, #fbe7e5, #fef7f6
- Shades (toward black): #dc3c2e, #c93022, #b32b1e, #9d251b, #872017, #6d1a12, #57150f, #41100b, #270907, #110403

## Harmonies

- Complementary: #43d2df
- Analogous: #df4384, #df9e43
- Triadic: #43df50, #5043df
- Split-complementary: #43df9e, #4384df
- Tetradic: #84df43, #43d2df, #9e43df

## Colors that go with #df5043

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #df5043 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df5043: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #df5043 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #df5043: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Substack (https://brandsweets.com/colors/brands/substack-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #df5043 in 7 real palettes, including Google's brand system and Ember, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Glossier's brand system and Monzo's brand system put Blue beside #df5043, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #df5043: 6 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df5043: 21 real palettes, including Postman's brand system and Etsy's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db3829 (4.56:1); AA: background → #171717 (4.58:1); AAA: text → #a6281c (7.14:1)
- On black (#000000): 5.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e6756b (7.12:1)

## Brands using this color

- **Todoist** — primary #e44434 (Δ 1.998) — https://brandsweets.com/colors/brands/todoist-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df5043-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df5043" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.