# #df498c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df498c`
- RGB: rgb(223, 73, 140)
- HSL: hsl(333, 70%, 58%)
- OKLCH: oklch(0.632 0.195 356.8)
- Relative luminance: 0.2235
- Nearest named color: Flirty Rose (#d65e93, Δ 3.71) — https://brandsweets.com/colors/flirty-rose
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df498c

## Tints & shades

- Tints (toward white): #e25a97, #e56ca2, #e87dad, #eb8eb8, #eea0c3, #f1b1ce, #f4c2d9, #f7d4e4, #fae5ef, #fdf6fa
- Shades (toward black): #db337f, #cc246f, #b62064, #9c1c55, #86184a, #71143e, #570f2f, #410b24, #270715, #110309

## Harmonies

- Complementary: #49df9b
- Analogous: #df49d7, #df5049
- Triadic: #8cdf49, #498cdf
- Split-complementary: #49df50, #49d7df
- Tetradic: #d7df49, #49df9b, #5049df

## Colors that go with #df498c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #df498c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df498c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #df498c in 5 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df498c: 5 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #df498c in 4 real palettes, including Night Market and Tequila Sunrise, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #df498c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #df498c in 4 real palettes, including Ubisoft's brand system and Roblox's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #df498c in 7 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), Zed (https://brandsweets.com/colors/brands/zed-dev), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da2b79 (4.56:1); AA: background → #1a1a1a (4.53:1); AAA: text → #a51d5a (7.18:1)
- On black (#000000): 5.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e670a5 (7.23:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df498c-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df498c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.