# #df40e7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df40e7`
- RGB: rgb(223, 64, 231)
- HSL: hsl(297, 78%, 58%)
- OKLCH: oklch(0.665 0.262 325.9)
- Relative luminance: 0.2512
- Nearest named color: Epink (#dd33ff, Δ 4.043) — https://brandsweets.com/colors/epink
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/df40e7

## Tints & shades

- Tints (toward white): #e253ea, #e565ec, #e877ee, #eb89f0, #ee9bf3, #f1adf5, #f4bff7, #f7d2f9, #fae4fc, #fdf6fe
- Shades (toward black): #db2ae5, #cc1ad5, #b618bf, #9c14a3, #87118d, #710f76, #570b5b, #410844, #270529, #110212

## Harmonies

- Complementary: #49e740
- Analogous: #8c40e7, #e7409c
- Triadic: #e7df40, #40e7df
- Split-complementary: #9ce740, #40e78c
- Tetradic: #e78c40, #49e740, #409ce7

## Colors that go with #df40e7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #df40e7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #df40e7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #df40e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #df40e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #df40e7 in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #df40e7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #df40e7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df40e7: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.49:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c81ad1 (4.64:1); AA: background → #212121 (4.62:1); AAA: text → #98149f (7.15:1)
- On black (#000000): 6.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e45ceb (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df40e7-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df40e7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.