# #df344e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df344e`
- RGB: rgb(223, 52, 78)
- HSL: hsl(351, 73%, 54%)
- OKLCH: oklch(0.597 0.205 18.2)
- Relative luminance: 0.1869
- Nearest named color: Anarchist (#db304a, Δ 1.082) — https://brandsweets.com/colors/anarchist
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df344e

## Tints & shades

- Tints (toward white): #e2465d, #e65c70, #e86d80, #ec8393, #ee95a3, #f1a7b2, #f5bdc5, #f7ced5, #fbe5e8, #fef6f7
- Shades (toward black): #d8223d, #c21e37, #ac1b31, #96172a, #801424, #6a111e, #540d18, #3e0a11, #28060b, #120305

## Harmonies

- Complementary: #34dfc6
- Analogous: #df34a3, #df7034
- Triadic: #4edf34, #344edf
- Split-complementary: #34df70, #34a3df
- Tetradic: #a3df34, #34dfc6, #7034df

## Colors that go with #df344e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df344e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #df344e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #df344e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #df344e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #df344e in 7 real palettes, including McDonald's's brand system and Google's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #df344e, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #df344e: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df344e: 18 real palettes, including Costco's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df304a (4.51:1); AA: background → #080808 (4.52:1); AAA: text → #ac1b31 (7.11:1)
- On black (#000000): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e97284 (7.2:1)

## Brands using this color

- **Snyk** — primary #e4344b (Δ 1.073) — https://brandsweets.com/colors/brands/snyk-io
- **Redfin** — primary #dc3443 (Δ 1.447) — https://brandsweets.com/colors/brands/redfin-com
- **DuckDuckGo** — secondary #d83544 (Δ 1.832) — https://brandsweets.com/colors/brands/duckduckgo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df344e-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df344e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.