# #df2ac7

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df2ac7`
- RGB: rgb(223, 42, 199)
- HSL: hsl(308, 74%, 52%)
- OKLCH: oklch(0.633 0.259 334.6)
- Relative luminance: 0.2147
- Nearest named color: Awkward Purple (#d208cc, Δ 3.919) — https://brandsweets.com/colors/awkward-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df2ac7

## Tints & shades

- Tints (toward white): #e240cd, #e552d2, #e868d7, #eb7adc, #ee90e2, #f2a6e8, #f4b8ec, #f8cef2, #fae0f7, #fef6fd
- Shades (toward black): #d11fb9, #ba1ca5, #a91995, #921682, #7c136e, #660f5a, #500c47, #3e0937, #280623, #120310

## Harmonies

- Complementary: #2adf42
- Analogous: #9d2adf, #df2a6c
- Triadic: #c7df2a, #2ac7df
- Split-complementary: #6cdf2a, #2adf9d
- Tetradic: #df9d2a, #2adf42, #2a6cdf

## Colors that go with #df2ac7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #df2ac7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df2ac7: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #df2ac7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #df2ac7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #df2ac7 in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df2ac7: two real palettes: Hasbro's brand system and Maybelline's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #df2ac7 in two real palettes: Loom's brand system and Ubisoft's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #df2ac7, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d11fb9 (4.56:1); AA: background → #171717 (4.52:1); AAA: text → #9b178a (7.28:1)
- On black (#000000): 5.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e864d6 (7.23:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df2ac7-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df2ac7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.