# #df2a7c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df2a7c`
- RGB: rgb(223, 42, 124)
- HSL: hsl(333, 74%, 52%)
- OKLCH: oklch(0.602 0.22 359.7)
- Relative luminance: 0.188
- Nearest named color: Beetroot Purple (#d33376, Δ 2.494) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df2a7c

## Tints & shades

- Tints (toward white): #e24089, #e55294, #e868a2, #eb7aad, #ee90bb, #f2a6c8, #f4b8d3, #f8cee1, #fae0ec, #fef6fa
- Shades (toward black): #d11f6f, #ba1c63, #a9195a, #92164e, #7c1342, #660f36, #500c2b, #3e0921, #280615, #120309

## Harmonies

- Complementary: #2adf8e
- Analogous: #df2ad6, #df332a
- Triadic: #7cdf2a, #2a7cdf
- Split-complementary: #2adf33, #2ad6df
- Tetradic: #d6df2a, #2adf8e, #332adf

## Colors that go with #df2a7c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df2a7c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df2a7c: 10 real palettes, including Ulta Beauty's brand system and Maybelline's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #df2a7c: 4 real palettes, including Wendy's's brand system and Huawei's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Huawei (https://brandsweets.com/colors/brands/huawei-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/firebrick
- **Gold** #ffd700 [pool] — Gold shows up next to #df2a7c in 5 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Night Market (https://brandsweets.com/palettes/vivid#night-market), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Marvel's brand system and MLB's brand system put Midnight Blue beside #df2a7c, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #df2a7c in 8 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #df2a7c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #df2a7c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #de2176 (4.58:1); AA: background → #080808 (4.54:1); AAA: text → #a9195a (7.06:1)
- On black (#000000): 4.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e96da5 (7.2:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.61) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df2a7c-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df2a7c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.