# #df2626

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df2626`
- RGB: rgb(223, 38, 38)
- HSL: hsl(0, 74%, 51%)
- OKLCH: oklch(0.583 0.218 27.4)
- Relative luminance: 0.1721
- Nearest named color: Angry Tomato (#d82029, Δ 1.719) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df2626

## Tints & shades

- Tints (toward white): #e23c3c, #e44e4e, #e86464, #eb7a7a, #ee9090, #f1a2a2, #f4b8b8, #f8cece, #fae0e0, #fef6f6
- Shades (toward black): #cc1e1e, #ba1c1c, #a41919, #8e1515, #7c1313, #660f0f, #500c0c, #3a0909, #280606, #120303

## Harmonies

- Complementary: #26dfdf
- Analogous: #df2682, #df8226
- Triadic: #26df26, #2626df
- Split-complementary: #26df82, #2682df
- Tetradic: #82df26, #26dfdf, #8226df

## Colors that go with #df2626

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df2626: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #df2626 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #df2626: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #df2626 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #df2626, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #df2626: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df2626: 18 real palettes, including McDonald's's brand system and Netflix's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #df2626: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad1a1a (7.14:1)
- On black (#000000): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df2a2a (4.5:1); AA: background → #fafafa (4.53:1); AAA: text → #ea7171 (7.1:1)

## Brands using this color

- **Lay's** — accent #df2027 (Δ 0.557) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 0.607) — https://brandsweets.com/colors/brands/codecademy-com
- **Lenovo** — secondary #e1251b (Δ 0.795) — https://brandsweets.com/colors/brands/lenovo-com
- **McDonald's** — secondary #da291c (Δ 1.252) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Marvel** — accent #e62429 (Δ 1.397) — https://brandsweets.com/colors/brands/marvel-com
- **Pepsi** — secondary #e32934 (Δ 1.455) — https://brandsweets.com/colors/brands/pepsi-com
- **Toyota** — secondary #e10a1d (Δ 1.547) — https://brandsweets.com/colors/brands/toyota-com
- **Netflix** — primary #e50914 (Δ 1.727) — https://brandsweets.com/colors/brands/netflix
- **Pinterest** — primary #e40424 (Δ 1.811) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.848) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.865) — https://brandsweets.com/colors/brands/target-com
- **WWE** — secondary #e40707 (Δ 1.887) — https://brandsweets.com/colors/brands/wwe-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.895) — https://brandsweets.com/colors/brands/pizzahut-com
- **Pinterest** — secondary #dd0e0e (Δ 1.905) — https://brandsweets.com/colors/brands/pinterest-com
- **Nintendo** — secondary #e60012 (Δ 1.987) — https://brandsweets.com/colors/brands/nintendo-com
- **Wells Fargo** — primary #d71e28 (Δ 1.997) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Pinterest** — accent #e60023 (Δ 2) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df2626-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df2626" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.