# #df2020

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df2020`
- RGB: rgb(223, 32, 32)
- HSL: hsl(0, 75%, 50%)
- OKLCH: oklch(0.579 0.221 27.8)
- Relative luminance: 0.1683
- Nearest named color: Angry Tomato (#d82029, Δ 1.577) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df2020

## Tints & shades

- Tints (toward white): #e23636, #e64c4c, #e85e5e, #eb7575, #ee8b8b, #f2a1a1, #f5b8b8, #f7c9c9, #fbe0e0, #fef6f6
- Shades (toward black): #c91d1d, #b71a1a, #a11717, #8f1414, #781111, #620e0e, #500b0b, #3a0808, #280606, #120303

## Harmonies

- Complementary: #20dfdf
- Analogous: #df2080, #df8020
- Triadic: #20df20, #2020df
- Split-complementary: #20df80, #2080df
- Tetradic: #80df20, #20dfdf, #8020df

## Colors that go with #df2020

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df2020: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #df2020 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #df2020: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #df2020 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #df2020, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #df2020: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df2020: 18 real palettes, including McDonald's's brand system and Netflix's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #df2020: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1919 (7.11:1)
- On black (#000000): 4.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e02929 (4.52:1); AA: background → #fafafa (4.61:1); AAA: text → #eb7070 (7.08:1)

## Brands using this color

- **Lay's** — accent #df2027 (Δ 0.513) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 0.679) — https://brandsweets.com/colors/brands/codecademy-com
- **Lenovo** — secondary #e1251b (Δ 0.802) — https://brandsweets.com/colors/brands/lenovo-com
- **Toyota** — secondary #e10a1d (Δ 1.104) — https://brandsweets.com/colors/brands/toyota-com
- **McDonald's** — secondary #da291c (Δ 1.183) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Netflix** — primary #e50914 (Δ 1.366) — https://brandsweets.com/colors/brands/netflix
- **Pinterest** — secondary #dd0e0e (Δ 1.369) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.406) — https://brandsweets.com/colors/brands/maccosmetics-com
- **WWE** — secondary #e40707 (Δ 1.445) — https://brandsweets.com/colors/brands/wwe-com
- **Formula 1** — secondary #e10600 (Δ 1.488) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — primary #e40424 (Δ 1.561) — https://brandsweets.com/colors/brands/pinterest-com
- **Nintendo** — secondary #e60012 (Δ 1.627) — https://brandsweets.com/colors/brands/nintendo-com
- **Marvel** — accent #e62429 (Δ 1.653) — https://brandsweets.com/colors/brands/marvel-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.68) — https://brandsweets.com/colors/brands/target-com
- **Budweiser** — primary #dc041c (Δ 1.716) — https://brandsweets.com/colors/brands/budweiser-com
- **Pinterest** — accent #e60023 (Δ 1.784) — https://brandsweets.com/colors/brands/pinterest-com
- **Vodafone** — primary #e60000 (Δ 1.793) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.793) — https://brandsweets.com/colors/brands/vodafone-com
- **Wells Fargo** — primary #d71e28 (Δ 1.812) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Pepsi** — secondary #e32934 (Δ 1.877) — https://brandsweets.com/colors/brands/pepsi-com
- **Pizza Hut** — secondary #e91c24 (Δ 1.986) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df2020-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df2020" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.