# #df1916

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df1916`
- RGB: rgb(223, 25, 22)
- HSL: hsl(1, 82%, 48%)
- OKLCH: oklch(0.575 0.225 28.6)
- Relative luminance: 0.1644
- Nearest named color: Angry Tomato (#d82029, Δ 1.723) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df1916

## Tints & shades

- Tints (toward white): #e92825, #ec3f3c, #ee5653, #f06d6a, #f38482, #f59a99, #f7b1b0, #f9c8c7, #fcdfdf, #fef6f6
- Shades (toward black): #cc1714, #b51512, #a21310, #8b100e, #790e0c, #660c0a, #4f0908, #3c0706, #250404, #130202

## Harmonies

- Complementary: #16dbdf
- Analogous: #df1677, #df7e16
- Triadic: #16df19, #1916df
- Split-complementary: #16df7e, #1677df
- Tetradic: #77df16, #16dbdf, #7e16df

## Colors that go with #df1916

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df1916: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #df1916 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #df1916: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #df1916 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #df1916, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #df1916: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df1916: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #df1916: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b01411 (7.11:1)
- On black (#000000): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e81a17 (4.59:1); AA: background → #f7f7f7 (4.57:1); AAA: text → #f06d6a (7.1:1)

## Brands using this color

- **Pinterest** — secondary #dd0e0e (Δ 0.817) — https://brandsweets.com/colors/brands/pinterest-com
- **Formula 1** — secondary #e10600 (Δ 0.894) — https://brandsweets.com/colors/brands/formula1-com
- **Toyota** — secondary #e10a1d (Δ 0.925) — https://brandsweets.com/colors/brands/toyota-com
- **Lay's** — accent #df2027 (Δ 1.044) — https://brandsweets.com/colors/brands/lays-com
- **WWE** — secondary #e40707 (Δ 1.056) — https://brandsweets.com/colors/brands/wwe-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.076) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Lenovo** — secondary #e1251b (Δ 1.09) — https://brandsweets.com/colors/brands/lenovo-com
- **Codecademy** — accent #dc2626 (Δ 1.153) — https://brandsweets.com/colors/brands/codecademy-com
- **Netflix** — primary #e50914 (Δ 1.18) — https://brandsweets.com/colors/brands/netflix
- **McDonald's** — secondary #da291c (Δ 1.317) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Nintendo** — secondary #e60012 (Δ 1.415) — https://brandsweets.com/colors/brands/nintendo-com
- **Budweiser** — primary #dc041c (Δ 1.42) — https://brandsweets.com/colors/brands/budweiser-com
- **Vodafone** — primary #e60000 (Δ 1.448) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.448) — https://brandsweets.com/colors/brands/vodafone-com
- **Pinterest** — primary #e40424 (Δ 1.607) — https://brandsweets.com/colors/brands/pinterest-com
- **State Farm** — primary #d62311 (Δ 1.805) — https://brandsweets.com/colors/brands/statefarm-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.82) — https://brandsweets.com/colors/brands/target-com
- **Pinterest** — accent #e60023 (Δ 1.829) — https://brandsweets.com/colors/brands/pinterest-com
- **Wells Fargo** — primary #d71e28 (Δ 1.878) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df1916-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df1916" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.