# #df1701

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df1701`
- RGB: rgb(223, 23, 1)
- HSL: hsl(6, 99%, 44%)
- OKLCH: oklch(0.573 0.227 30.3)
- Relative luminance: 0.163
- Nearest named color: Angry Tomato (#d82029, Δ 2.239) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df1701

## Tints & shades

- Tints (toward white): #f91a01, #fe311b, #fe4834, #fe6452, #fe7a6c, #fe9185, #ffada4, #ffc4bd, #ffdfdb, #fff6f5
- Shades (toward black): #cb1501, #b71301, #a21101, #8e0f01, #7a0d01, #650b01, #510800, #3d0600, #290400, #140200

## Harmonies

- Complementary: #01c9df
- Analogous: #df015a, #df8601
- Triadic: #01df17, #1701df
- Split-complementary: #01df86, #015adf
- Tetradic: #5adf01, #01c9df, #8601df

## Colors that go with #df1701

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df1701: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #df1701 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #df1701 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #df1701: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #df1701 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #df1701, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #df1701: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df1701: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b21301 (7.03:1)
- On black (#000000): 4.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e91801 (4.6:1); AA: background → #f5f5f5 (4.52:1); AAA: text → #fe6452 (7.16:1)

## Brands using this color

- **Formula 1** — secondary #e10600 (Δ 0.698) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — secondary #dd0e0e (Δ 0.887) — https://brandsweets.com/colors/brands/pinterest-com
- **WWE** — secondary #e40707 (Δ 1.085) — https://brandsweets.com/colors/brands/wwe-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.287) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Lenovo** — secondary #e1251b (Δ 1.369) — https://brandsweets.com/colors/brands/lenovo-com
- **Vodafone** — primary #e60000 (Δ 1.409) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.409) — https://brandsweets.com/colors/brands/vodafone-com
- **Netflix** — primary #e50914 (Δ 1.455) — https://brandsweets.com/colors/brands/netflix
- **Toyota** — secondary #e10a1d (Δ 1.474) — https://brandsweets.com/colors/brands/toyota-com
- **McDonald's** — secondary #da291c (Δ 1.492) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Nintendo** — secondary #e60012 (Δ 1.645) — https://brandsweets.com/colors/brands/nintendo-com
- **Codecademy** — accent #dc2626 (Δ 1.712) — https://brandsweets.com/colors/brands/codecademy-com
- **State Farm** — primary #d62311 (Δ 1.73) — https://brandsweets.com/colors/brands/statefarm-com
- **Lay's** — accent #df2027 (Δ 1.736) — https://brandsweets.com/colors/brands/lays-com
- **Burger King** — primary #d62300 (Δ 1.777) — https://brandsweets.com/colors/brands/bk-com
- **Budweiser** — primary #dc041c (Δ 1.789) — https://brandsweets.com/colors/brands/budweiser-com
- **JBL** — secondary #df2d00 (Δ 1.864) — https://brandsweets.com/colors/brands/jbl-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df1701-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df1701" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.