# #df016c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#df016c`
- RGB: rgb(223, 1, 108)
- HSL: hsl(331, 99%, 44%)
- OKLCH: oklch(0.582 0.234 3.6)
- Relative luminance: 0.1679
- Nearest named color: Anger (#dd0055, Δ 3.303) — https://brandsweets.com/colors/anger
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/df016c

## Tints & shades

- Tints (toward white): #f90179, #fe1b88, #fe3496, #fe52a5, #fe6cb3, #fe85c0, #ffa4d0, #ffbddd, #ffdbed, #fff5fa
- Shades (toward black): #cb0163, #b70159, #a2014f, #8e0145, #7a013b, #650131, #510027, #3d001e, #290014, #14000a

## Harmonies

- Complementary: #01df74
- Analogous: #df01dc, #df0501
- Triadic: #6cdf01, #016cdf
- Split-complementary: #01df05, #01dcdf
- Tetradic: #dcdf01, #01df74, #0501df

## Colors that go with #df016c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #df016c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #df016c in 4 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #df016c, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #df016c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #df016c: 4 real palettes, including Walgreens's brand system and MLB's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #df016c: 12 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #df016c in 5 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 5 real palettes, including MLB's brand system and Marvel's brand system put Midnight Blue beside #df016c, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad0154 (7.22:1)
- On black (#000000): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e4016f (4.53:1); AA: background → #fafafa (4.62:1); AAA: text → #fe58a8 (7.18:1)

## Brands using this color

- **T-Mobile** — accent #e20074 (Δ 1.287) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/df016c-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#df016c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.