# #ded7ef

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ded7ef`
- RGB: rgb(222, 215, 239)
- HSL: hsl(258, 43%, 89%)
- OKLCH: oklch(0.892 0.033 299)
- Relative luminance: 0.7036
- Nearest named color: Pastel Day (#dfd8e1, Δ 2.054) — https://brandsweets.com/colors/pastel-day
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/ded7ef

## Tints & shades

- Tints (toward white): #e1dbf0, #e4def2, #e7e2f3, #eae5f5, #ede9f6, #ede9f6, #f0edf8, #f3f0f9, #f6f4fb, #f9f8fc
- Shades (toward black): #c6bae3, #ab99d6, #937ccb, #795bbe, #6344ab, #50378b, #3f2c6d, #2c1f4d, #1b132f, #08060f

## Harmonies

- Complementary: #e8efd7
- Analogous: #d7dcef, #ead7ef
- Triadic: #efded7, #d7efde
- Split-complementary: #efead7, #dcefd7
- Tetradic: #efd7dc, #e8efd7, #d7efea

## Colors that go with #ded7ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ded7ef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: analogous] — Lilac is #ded7ef's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Plum** #dda0dd [harmony, pool: analogous] — Plum is #ded7ef's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Blossom (https://brandsweets.com/palettes/light#blossom), Mercury (https://brandsweets.com/colors/brands/mercury-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Sand** #c2b280 [harmony, pool: split] — Sand is a split-complement of #ded7ef: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Greige (https://brandsweets.com/palettes/neutral#greige), Sonos (https://brandsweets.com/colors/brands/sonos-com), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #ded7ef on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #ded7ef in 21 real palettes, including Blueprint and Ember, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 47 real palettes, including Binance's brand system and Dropbox's brand system put Blue beside #ded7ef, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #ded7ef in 12 real palettes, including Gemstone and Klarna US's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Fly.io (https://brandsweets.com/colors/brands/fly-io). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8166c2 (4.55:1); AA: background → #5e5e5e (4.65:1); AAA: text → #6344ab (7.13:1); AAA: background → #424242 (7.21:1)
- On black (#000000): 15.07:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ded7ef-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ded7ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.