# #ded017

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ded017`
- RGB: rgb(222, 208, 23)
- HSL: hsl(56, 81%, 48%)
- OKLCH: oklch(0.843 0.175 104.5)
- Relative luminance: 0.607
- Nearest named color: Banana Brick (#e8d82c, Δ 2.632) — https://brandsweets.com/colors/banana-brick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ded017

## Tints & shades

- Tints (toward white): #e8db26, #ebdf3d, #ede354, #efe76b, #f2ea82, #f4ee99, #f7f2b1, #f9f6c8, #fcfadf, #fefdf6
- Shades (toward black): #cbbf15, #b4a913, #a29811, #8a820f, #78710d, #665f0b, #4e4a08, #3c3806, #252304, #121102

## Harmonies

- Complementary: #1724de
- Analogous: #de6d17, #88de17
- Triadic: #17ded0, #d017de
- Split-complementary: #1788de, #6d17de
- Tetradic: #17de6d, #1724de, #de1788

## Colors that go with #ded017

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ded017: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ded017: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ded017 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ded017: 5 real palettes, including NBA's brand system and Ahrefs's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ded017 in 8 real palettes, including Tabloid and Lay's's brand system, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ded017: 9 real palettes, including LEGO's brand system and Walmart's brand system, as the accent. Seen in: LEGO (https://brandsweets.com/colors/brands/lego-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Ikea (https://brandsweets.com/colors/brands/ikea-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ded017: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Southwest Airlines's brand system and FIFA's brand system put Midnight Blue beside #ded017, as the supporting colour. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7d750d (4.75:1); AA: background → #575757 (4.52:1); AAA: text → #5c570a (7.44:1); AAA: background → #3b3b3b (7.01:1)
- On black (#000000): 13.14:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ded017-bdbea2-4e9edf-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ded017" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.