# #dead78

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dead78`
- RGB: rgb(222, 173, 120)
- HSL: hsl(31, 61%, 67%)
- OKLCH: oklch(0.78 0.09 68.1)
- Relative luminance: 0.4677
- Nearest named color: burlywood (#deb887, Δ 2.798) — https://brandsweets.com/colors/burlywood
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dead78

## Tints & shades

- Tints (toward white): #e1b484, #e4bc90, #e7c39c, #eacba9, #eed5b9, #f1dcc6, #f4e4d2, #f7ebde, #faf3ea, #fdfaf7
- Shades (toward black): #d89e5f, #d18c42, #c57d30, #ac6d2a, #945e24, #774b1d, #5e3c17, #462c11, #291a0a, #100a04

## Harmonies

- Complementary: #78a9de
- Analogous: #de7978, #dcde78
- Triadic: #78dead, #ad78de
- Split-complementary: #78dcde, #7978de
- Tetradic: #78de79, #78a9de, #de78dc

## Colors that go with #dead78

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dead78: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Canopy (https://brandsweets.com/palettes/cool#canopy), Disney (https://brandsweets.com/colors/brands/disney-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Sky Blue** #87ceeb [harmony, pool: complementary] — Sky Blue sits directly opposite #dead78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Oatly (https://brandsweets.com/colors/brands/oatly-com), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/skyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #dead78: 6 real palettes, including Open House and Clean Beauty, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Midnight Luxe put Champagne beside #dead78, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #dead78: 5 real palettes, including Desert Road and Bramble, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #dead78: 6 real palettes, including Webflow's brand system and Gopro's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #dead78 in 8 real palettes, including Retro Pop and Casper Sleep's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dead78 in 5 real palettes, including Undergrowth and Forest Floor, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.03:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a46828 (4.58:1); AA: background → #474747 (4.58:1); AAA: text → #7b4e1e (7.12:1); AAA: background → #292929 (7.17:1)
- On black (#000000): 10.35:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Converse** — secondary #e2b179 (Δ 1.242) — https://brandsweets.com/colors/brands/converse-com

## Curated palettes containing it

- **Undergrowth** (forest, dark, muted, earthy) — #7fb069, #5a6650, #e6aa68, #1b2a1f, #e9efe6 — Fern and lichen with a fungus orange on a fir-black — the forest floor at dusk, as a dark theme. — tool: https://brandsweets.com/palettes/new/7fb069-5a6650-e6aa68-1b2a1f-e9efe6 — collection: https://brandsweets.com/palettes/forest

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dead78-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dead78" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.