# #de12da

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#de12da`
- RGB: rgb(222, 18, 218)
- HSL: hsl(301, 85%, 47%)
- OKLCH: oklch(0.633 0.283 329.3)
- Relative luminance: 0.2102
- Nearest named color: Drunk-Tank Pink (#dd11dd, Δ 0.526) — https://brandsweets.com/colors/drunk-tank-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/de12da

## Tints & shades

- Tints (toward white): #ed1de9, #ef34eb, #f04cee, #f263f0, #f580f3, #f797f5, #f8aff7, #fac6fa, #fcdefc, #fef6fe
- Shades (toward black): #cb10c8, #b30fb1, #a00d9e, #8e0b8b, #7b0a79, #630862, #50074f, #3d053c, #260325, #130213

## Harmonies

- Complementary: #12de15
- Analogous: #7b12de, #de1274
- Triadic: #dade12, #12dade
- Split-complementary: #74de12, #12de7b
- Tetradic: #de7b12, #12de15, #1274de

## Colors that go with #de12da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #de12da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #de12da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #de12da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #de12da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #de12da in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #de12da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Deep Pink** #ff1493 [harmony: analogous] — Deep Pink is #de12da's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/deeppink
- **Denim** #1560bd [pool] — Designers have shipped Denim with #de12da: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d011cc (4.53:1); AA: background → #141414 (4.57:1); AAA: text → #9c0d99 (7.16:1)
- On black (#000000): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f150ee (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/de12da-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#de12da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.