# #de1234

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#de1234`
- RGB: rgb(222, 18, 52)
- HSL: hsl(350, 85%, 47%)
- OKLCH: oklch(0.573 0.225 22.3)
- Relative luminance: 0.1621
- Nearest named color: crimson (#dc143c, Δ 0.923) — https://brandsweets.com/colors/crimson
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/de1234

## Tints & shades

- Tints (toward white): #ed1d3f, #ef3453, #f04c67, #f2637b, #f58093, #f797a7, #f8afbb, #fac6cf, #fcdee3, #fef6f7
- Shades (toward black): #cb1030, #b30f2a, #a00d26, #8e0b21, #7b0a1d, #630817, #500713, #3d050e, #260309, #130204

## Harmonies

- Complementary: #12debc
- Analogous: #de129a, #de5612
- Triadic: #34de12, #1234de
- Split-complementary: #12de56, #129ade
- Tetradic: #9ade12, #12debc, #5612de

## Colors that go with #de1234

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #de1234: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #de1234 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #de1234: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #de1234 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #de1234, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #de1234: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #de1234: 17 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #de1234: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af0e29 (7.2:1)
- On black (#000000): 4.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e71336 (4.54:1); AA: background → #f5f5f5 (4.54:1); AAA: text → #f3687f (7.1:1)

## Brands using this color

- **Wendy's** — primary #dd1438 (Δ 0.433) — https://brandsweets.com/colors/brands/wendys-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.884) — https://brandsweets.com/colors/brands/target-com
- **Walgreens** — primary #e31836 (Δ 1.178) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 1.187) — https://brandsweets.com/colors/brands/costco-com
- **KFC** — primary #e4002b (Δ 1.318) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.318) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.318) — https://brandsweets.com/colors/brands/nascar-com
- **Tiffany & Co.** — secondary #e50739 (Δ 1.473) — https://brandsweets.com/colors/brands/tiffany-com
- **Red Bull** — secondary #db0a40 (Δ 1.683) — https://brandsweets.com/colors/brands/redbull-com
- **Pinterest** — primary #e40424 (Δ 1.691) — https://brandsweets.com/colors/brands/pinterest-com
- **Lay's** — accent #df2027 (Δ 1.784) — https://brandsweets.com/colors/brands/lays-com
- **Toyota** — secondary #e10a1d (Δ 1.888) — https://brandsweets.com/colors/brands/toyota-com
- **Wells Fargo** — primary #d71e28 (Δ 1.927) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Budweiser** — primary #dc041c (Δ 1.959) — https://brandsweets.com/colors/brands/budweiser-com
- **Formula 1** — accent #e8002d (Δ 1.967) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — accent #e60023 (Δ 1.986) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/de1234-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#de1234" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.