# #ddf263

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ddf263`
- RGB: rgb(221, 242, 99)
- HSL: hsl(69, 85%, 67%)
- OKLCH: oklch(0.919 0.168 116.9)
- Relative luminance: 0.7978
- Nearest named color: Buttercup Glow (#f1f458, Δ 2.735) — https://brandsweets.com/colors/buttercup-glow
- Moods: vivid
- Page: https://brandsweets.com/colors/ddf263

## Tints & shades

- Tints (toward white): #e0f471, #e3f580, #e6f68e, #e9f79c, #edf8af, #f1fabd, #f4fbcb, #f7fcd9, #fafde7, #fdfef6
- Shades (toward black): #d7f047, #cfed26, #c3e212, #abc610, #92aa0e, #76890b, #5e6d09, #455007, #292f04, #101302

## Harmonies

- Complementary: #7963f2
- Analogous: #f2c063, #95f263
- Triadic: #63ddf2, #f263dd
- Split-complementary: #6395f2, #c063f2
- Tetradic: #63f2c0, #7963f2, #f26395

## Colors that go with #ddf263

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ddf263 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Snapchat's brand system put Blue beside #ddf263, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ddf263: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ddf263 in 8 real palettes, including Lay's's brand system and Ferrari's brand system, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ddf263: 6 real palettes, including Ikea's brand system and FIFA's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #ddf263 in 4 real palettes, including Heineken's brand system and Paddle's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #ddf263 in 10 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Crayon Box and Night Market put Tomato beside #ddf263, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Night Market (https://brandsweets.com/palettes/vivid#night-market), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.24:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a7b0a (4.72:1); AA: background → #666666 (4.64:1); AAA: text → #515e08 (7.11:1); AAA: background → #4a4a4a (7.16:1)
- On black (#000000): 16.96:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Zendesk** — secondary #d1f470 (Δ 1.592) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ddf263-b7bea2-4e7edf-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ddf263" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.