# #ddef67

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ddef67`
- RGB: rgb(221, 239, 103)
- HSL: hsl(68, 81%, 67%)
- OKLCH: oklch(0.912 0.161 116)
- Relative luminance: 0.7808
- Nearest named color: Buttercup Glow (#f1f458, Δ 3.203) — https://brandsweets.com/colors/buttercup-glow
- Moods: vivid
- Page: https://brandsweets.com/colors/ddef67

## Tints & shades

- Tints (toward white): #e0f075, #e3f282, #e6f390, #e9f59e, #edf7b1, #f1f8be, #f4facc, #f7fbda, #fafde8, #fdfef6
- Shades (toward black): #d7ec4b, #cfe92b, #c3de17, #abc214, #92a611, #76860e, #5d6a0b, #454e08, #292e05, #101202

## Harmonies

- Complementary: #7967ef
- Analogous: #efbd67, #99ef67
- Triadic: #67ddef, #ef67dd
- Split-complementary: #6799ef, #bd67ef
- Tetradic: #67efbd, #7967ef, #ef6799

## Colors that go with #ddef67

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ddef67: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ddef67 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including Bumble's brand system and Robinhood's brand system put Blue beside #ddef67, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #ddef67 in 8 real palettes, including Lay's's brand system and Ferrari's brand system, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #ddef67 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ddef67: 6 real palettes, including FIFA's brand system and Ikea's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #ddef67 in 5 real palettes, including Paddle's brand system and Heineken's brand system, as the supporting colour. Seen in: Paddle (https://brandsweets.com/colors/brands/paddle-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #ddef67 in 13 real palettes, including Crayon Box and Meadow, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6e7d0d (4.56:1); AA: background → #666666 (4.54:1); AAA: text → #515c0a (7.28:1); AAA: background → #4a4a4a (7.01:1)
- On black (#000000): 16.62:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Zendesk** — secondary #d1f470 (Δ 1.752) — https://brandsweets.com/colors/brands/zendesk-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ddef67-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ddef67" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.