# #ddc7ff

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ddc7ff`
- RGB: rgb(221, 199, 255)
- HSL: hsl(264, 100%, 89%)
- OKLCH: oklch(0.866 0.08 302.7)
- Relative luminance: 0.6344
- Nearest named color: Neon Boneyard (#dfc5fe, Δ 0.527) — https://brandsweets.com/colors/neon-boneyard
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/ddc7ff

## Tints & shades

- Tints (toward white): #e0ccff, #e3d1ff, #e7d6ff, #eadbff, #ede0ff, #ede0ff, #f0e5ff, #f3ebff, #f6f0ff, #f9f5ff
- Shades (toward black): #c59eff, #a970ff, #9147ff, #751aff, #6000f0, #4e00c2, #3d0099, #2b006b, #1b0042, #080014

## Harmonies

- Complementary: #e9ffc7
- Analogous: #c7cdff, #f9c7ff
- Triadic: #ffddc7, #c7ffdd
- Split-complementary: #fff9c7, #cdffc7
- Tetradic: #ffc7cd, #e9ffc7, #c7fff9

## Colors that go with #ddc7ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ddc7ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Yellow Green** #9acd32 [harmony, pool: complementary] — Yellow Green sits directly opposite #ddc7ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Steam (https://brandsweets.com/colors/brands/steampowered-com). — https://brandsweets.com/colors/yellowgreen
- **Burlywood** #deb887 [pool] — Burlywood is paired with #ddc7ff in 4 real palettes, including Velvet and Coastal, as the accent. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Coastal (https://brandsweets.com/palettes/cool#coastal), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #ddc7ff's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #ddc7ff: 6 real palettes, including Calendly's brand system and Mistral AI's brand system, as the lead colour. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Max (https://brandsweets.com/colors/brands/max-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ddc7ff: 4 real palettes, including Nikon's brand system and Victoria's Secret's brand system, as the supporting colour. Seen in: Nikon (https://brandsweets.com/colors/brands/nikon-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Eggplant** #614051 [pool] — Eggplant shows up next to #ddc7ff in 4 real palettes, including Blush and Velvet, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Velvet (https://brandsweets.com/palettes/luxury#velvet), Bramble (https://brandsweets.com/palettes/muted#bramble), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/eggplant
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Milk and Lavender Haze put Midnight Blue beside #ddc7ff, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9147ff (4.62:1); AA: background → #595959 (4.57:1); AAA: text → #6400fa (7.19:1); AAA: background → #3d3d3d (7.08:1)
- On black (#000000): 13.69:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Calendly** — secondary #d4c2ff (Δ 1.906) — https://brandsweets.com/colors/brands/calendly-com

## Curated palettes containing it

- **Lavender Milk** (pastel, light, calm, cool) — #b8b5e6, #d9c7f2, #f2c4d4, #faf8ff, #2b2540 — Lilac and pale violet with a blush accent on a lavender-white — the calmest pastel family, made for sleep, journaling and self-care. — tool: https://brandsweets.com/palettes/new/b8b5e6-d9c7f2-f2c4d4-faf8ff-2b2540 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ddc7ff-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ddc7ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.