# #ddc40e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ddc40e`
- RGB: rgb(221, 196, 14)
- HSL: hsl(53, 88%, 46%)
- OKLCH: oklch(0.817 0.168 99.9)
- Relative luminance: 0.5488
- Nearest named color: Aurora (#ebd147, Δ 4.455) — https://brandsweets.com/colors/aurora
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ddc40e

## Tints & shades

- Tints (toward white): #f0d614, #f2da2c, #f3df49, #f5e461, #f6e879, #f8ec91, #f9f0a9, #fbf5c5, #fdf9dd, #fefdf5
- Shades (toward black): #c9b30d, #b6a20c, #9e8d0a, #8b7c09, #786b08, #655a06, #514905, #3a3304, #262202, #131101

## Harmonies

- Complementary: #0e26dd
- Analogous: #dd5d0e, #8ddd0e
- Triadic: #0eddc4, #c40edd
- Split-complementary: #0e8ddd, #5d0edd
- Tetradic: #0edd5d, #0e26dd, #dd0e8d

## Colors that go with #ddc40e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ddc40e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Disney (https://brandsweets.com/colors/brands/disney-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ddc40e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ddc40e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ddc40e: 6 real palettes, including Ahrefs's brand system and Blueprint, as the accent. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ddc40e in 8 real palettes, including Tabloid and McDonald's's brand system, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ddc40e in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ddc40e: 11 real palettes, including Wikipedia's brand system and Walmart's brand system, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ddc40e: 6 real palettes, including Google's brand system and Heatwave, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #817308 (4.78:1); AA: background → #4f4f4f (4.67:1); AAA: text → #605506 (7.5:1); AAA: background → #333333 (7.21:1)
- On black (#000000): 11.98:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ddc40e-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ddc40e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.