# #ddb3ff

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ddb3ff`
- RGB: rgb(221, 179, 255)
- HSL: hsl(273, 100%, 85%)
- OKLCH: oklch(0.83 0.113 309.3)
- Relative luminance: 0.5483
- Nearest named color: Mauve (#e0b0ff, Δ 0.82) — https://brandsweets.com/colors/mauve
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/ddb3ff

## Tints & shades

- Tints (toward white): #dfb8ff, #e3c2ff, #e6c7ff, #e8ccff, #edd6ff, #efdbff, #f1e0ff, #f4e5ff, #f8f0ff, #faf5ff
- Shades (toward black): #ca8aff, #b861ff, #a538ff, #930fff, #7e00e6, #6500b8, #4f008f, #380066, #22003d, #0b0014

## Harmonies

- Complementary: #d5ffb3
- Analogous: #b6b3ff, #ffb3fb
- Triadic: #ffddb3, #b3ffdd
- Split-complementary: #fbffb3, #b3ffb6
- Tetradic: #ffb6b3, #d5ffb3, #b3fbff

## Colors that go with #ddb3ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ddb3ff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Yellow Green** #9acd32 [harmony, pool: complementary] — Yellow Green sits directly opposite #ddb3ff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Steam (https://brandsweets.com/colors/brands/steampowered-com). — https://brandsweets.com/colors/yellowgreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #ddb3ff: 4 real palettes, including Calendly's brand system and Max's brand system, as the lead colour. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Max (https://brandsweets.com/colors/brands/max-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #ddb3ff, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Railway (https://brandsweets.com/colors/brands/railway-app), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ddb3ff in 9 real palettes, including Blossom and Macaron, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ddb3ff: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ddb3ff: 3 real palettes, including Victoria's Secret's brand system and Nikon's brand system, as the accent. Seen in: Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ddb3ff: 3 real palettes, including Calendly's brand system and Macaron, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Macaron (https://brandsweets.com/palettes/light#macaron), Steam (https://brandsweets.com/colors/brands/steampowered-com). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a538ff (4.56:1); AA: background → #4f4f4f (4.67:1); AAA: text → #7b00e0 (7.2:1); AAA: background → #333333 (7.2:1)
- On black (#000000): 11.97:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ddb3ff-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ddb3ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.