# #ddaffd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ddaffd`
- RGB: rgb(221, 175, 253)
- HSL: hsl(275, 95%, 84%)
- OKLCH: oklch(0.822 0.117 310.8)
- Relative luminance: 0.5312
- Nearest named color: Mauve (#e0b0ff, Δ 0.588) — https://brandsweets.com/colors/mauve
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/ddaffd

## Tints & shades

- Tints (toward white): #dfb4fd, #e3befd, #e5c3fd, #eacdfe, #ecd2fe, #eed7fe, #f2e1fe, #f4e6fe, #f9f0ff, #fbf5ff
- Shades (toward black): #cb88fc, #ba60fb, #a938fa, #9810f9, #8206db, #6a05b3, #53048b, #3b0363, #23023c, #0c0114

## Harmonies

- Complementary: #d0fdaf
- Analogous: #b6affd, #fdaff7
- Triadic: #fdddaf, #affddd
- Split-complementary: #f7fdaf, #affdb6
- Tetradic: #fdb6af, #d0fdaf, #aff6fd

## Colors that go with #ddaffd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Yellow Green** #9acd32 [harmony, pool: complementary] — Yellow Green sits directly opposite #ddaffd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Steam (https://brandsweets.com/colors/brands/steampowered-com). — https://brandsweets.com/colors/yellowgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ddaffd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #ddaffd: 4 real palettes, including Calendly's brand system and Max's brand system, as the lead colour. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Max (https://brandsweets.com/colors/brands/max-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #ddaffd, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Railway (https://brandsweets.com/colors/brands/railway-app), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ddaffd in 6 real palettes, including Blossom and Macaron, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ddaffd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ddaffd: 3 real palettes, including Calendly's brand system and Macaron, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Macaron (https://brandsweets.com/palettes/light#macaron), Steam (https://brandsweets.com/colors/brands/steampowered-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ddaffd in 3 real palettes, including Telehealth and Sephora's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Sephora (https://brandsweets.com/colors/brands/sephora-com), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a938fa (4.53:1); AA: background → #4f4f4f (4.53:1); AAA: text → #8206db (7:1); AAA: background → #303030 (7.31:1)
- On black (#000000): 11.62:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ddaffd-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ddaffd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.