# #ddab78

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ddab78`
- RGB: rgb(221, 171, 120)
- HSL: hsl(30, 60%, 67%)
- OKLCH: oklch(0.776 0.089 66.4)
- Relative luminance: 0.4585
- Nearest named color: tan (#d2b48c, Δ 2.931) — https://brandsweets.com/colors/tan
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ddab78

## Tints & shades

- Tints (toward white): #e0b385, #e3ba91, #e7c29d, #eac9a9, #eed4ba, #f1dbc6, #f4e3d2, #f7ebde, #faf2eb, #fdfaf7
- Shades (toward black): #d79c60, #d08a43, #c47a31, #ab6b2b, #935c25, #764a1e, #5e3b17, #452b11, #291a0a, #100a04

## Harmonies

- Complementary: #78abdd
- Analogous: #dd7878, #dddd78
- Triadic: #78ddab, #ab78dd
- Split-complementary: #78dddd, #7878dd
- Tetradic: #78dd78, #78abdd, #dd78dd

## Colors that go with #ddab78

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ddab78: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Disney (https://brandsweets.com/colors/brands/disney-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Sky Blue** #87ceeb [harmony, pool: complementary] — Sky Blue sits directly opposite #ddab78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Oatly (https://brandsweets.com/colors/brands/oatly-com), Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop). — https://brandsweets.com/colors/skyblue
- **Blue** #0000ff [pool] — 4 real palettes, including League of Legends's brand system and Lexus's brand system put Blue beside #ddab78, as the supporting colour. Seen in: League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Binance (https://brandsweets.com/colors/brands/binance-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ddab78: 5 real palettes, including Open House and Clean Beauty, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Forest Floor put Champagne beside #ddab78, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ddab78: 5 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ddab78: 5 real palettes, including Webflow's brand system and Gopro's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ddab78 in 7 real palettes, including Retro Pop and Casper Sleep's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.06:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a36629 (4.68:1); AA: background → #454545 (4.64:1); AAA: text → #7a4d1f (7.22:1); AAA: background → #292929 (7.05:1)
- On black (#000000): 10.17:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Converse** — secondary #e2b179 (Δ 1.784) — https://brandsweets.com/colors/brands/converse-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ddab78-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ddab78" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.