# #dd98da

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd98da`
- RGB: rgb(221, 152, 218)
- HSL: hsl(303, 50%, 73%)
- OKLCH: oklch(0.769 0.119 328.1)
- Relative luminance: 0.4289
- Nearest named color: plum (#dda0dd, Δ 1.879) — https://brandsweets.com/colors/plum
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/dd98da

## Tints & shades

- Tints (toward white): #e0a3dd, #e3abe0, #e7b6e4, #e9bee7, #edc9eb, #f0d1ee, #f4ddf2, #f6e4f5, #faf0f9, #fcf7fc
- Shades (toward black): #d47dcf, #cb62c5, #c247bc, #ac39a6, #953290, #7a2976, #60205c, #451743, #2a0e29, #0f050f

## Harmonies

- Complementary: #98dd9b
- Analogous: #be98dd, #dd98b7
- Triadic: #d9dd98, #98d9dd
- Split-complementary: #b7dd98, #98ddbe
- Tetradic: #ddbe98, #98dd9b, #98b7dd

## Colors that go with #dd98da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #dd98da, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #dd98da: 4 real palettes, including Macaron and Calendly's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Calendly (https://brandsweets.com/colors/brands/calendly-com), Nursery (https://brandsweets.com/palettes/light#nursery), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #dd98da in 6 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #dd98da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #dd98da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #dd98da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #dd98da in 3 real palettes, including Meadow and Supabase's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Sand** #c2b280 [harmony, pool: triadic] — Sand completes a triad with #dd98da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bf40b9 (4.52:1); AA: background → #424242 (4.58:1); AAA: text → #8e2f89 (7.2:1); AAA: background → #242424 (7.08:1)
- On black (#000000): 9.58:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd98da-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd98da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.