# #dd98a5

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd98a5`
- RGB: rgb(221, 152, 165)
- HSL: hsl(349, 50%, 73%)
- OKLCH: oklch(0.751 0.084 6.9)
- Relative luminance: 0.4055
- Nearest named color: Blush Bomb (#dd99aa, Δ 0.67) — https://brandsweets.com/colors/blush-bomb
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/dd98a5

## Tints & shades

- Tints (toward white): #e0a3ae, #e3abb5, #e7b6bf, #e9bec6, #edc9d0, #f0d1d7, #f4dde1, #f6e4e7, #faf0f2, #fcf7f8
- Shades (toward black): #d47d8d, #cb6275, #c2475e, #ac394e, #953244, #7a2938, #60202c, #45171f, #2a0e13, #0f0507

## Harmonies

- Complementary: #98ddd0
- Analogous: #dd98c7, #ddae98
- Triadic: #a4dd98, #98a4dd
- Split-complementary: #98ddae, #98c7dd
- Tetradic: #c7dd98, #98ddd0, #ae98dd

## Colors that go with #dd98a5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd98a5: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #dd98a5: 4 real palettes, including Clean Beauty and Alpine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Bramble and Midnight Luxe put Champagne beside #dd98a5, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #dd98a5: 5 real palettes, including Clean Beauty and Bramble, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #dd98a5 in 4 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Eggplant** #614051 [pool] — Eggplant shows up next to #dd98a5 in 4 real palettes, including Blush and Bramble, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Casper Sleep's brand system and Railway's brand system put Midnight Blue beside #dd98a5, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #dd98a5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c44f65 (4.51:1); AA: background → #3d3d3d (4.71:1); AAA: text → #993346 (7.2:1); AAA: background → #1f1f1f (7.15:1)
- On black (#000000): 9.11:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd98a5-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd98a5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.