# #dd96e3

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd96e3`
- RGB: rgb(221, 150, 227)
- HSL: hsl(295, 58%, 74%)
- OKLCH: oklch(0.769 0.131 324)
- Relative luminance: 0.4273
- Nearest named color: plum (#dda0dd, Δ 2.821) — https://brandsweets.com/colors/plum
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/dd96e3

## Tints & shades

- Tints (toward white): #df9ee5, #e3aae9, #e6b2eb, #eabfee, #edc7f0, #efcff2, #f3dbf5, #f6e3f8, #faeffb, #fcf7fd
- Shades (toward black): #d47adc, #ca5ed4, #c142cd, #ae31b9, #942a9d, #792281, #5f1b65, #441349, #2a0c2c, #0f0410

## Harmonies

- Complementary: #9de396
- Analogous: #b696e3, #e396c3
- Triadic: #e3dd96, #96e3dd
- Split-complementary: #c3e396, #96e3b6
- Tetradic: #e3b696, #9de396, #96c3e3

## Colors that go with #dd96e3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #dd96e3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #dd96e3, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #dd96e3 in 5 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #dd96e3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #dd96e3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #dd96e3 in 3 real palettes, including Target : Expect More. Pay Less.'s brand system and JBL's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Sand** #c2b280 [harmony, pool: triadic] — Sand completes a triad with #dd96e3 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Medium Aquamarine** #66cdaa [harmony: split] — Medium Aquamarine is a split-complement of #dd96e3: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumaquamarine

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #be3acb (4.51:1); AA: background → #424242 (4.57:1); AAA: text → #902999 (7.09:1); AAA: background → #242424 (7.06:1)
- On black (#000000): 9.55:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd96e3-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd96e3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.