# #dd77df

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd77df`
- RGB: rgb(221, 119, 223)
- HSL: hsl(299, 62%, 67%)
- OKLCH: oklch(0.72 0.18 326.5)
- Relative luminance: 0.3389
- Nearest named color: orchid (#da70d6, Δ 1.88) — https://brandsweets.com/colors/orchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/dd77df

## Tints & shades

- Tints (toward white): #e083e2, #e38fe5, #e69ce8, #eaa8eb, #eeb9ef, #f1c5f1, #f4d2f4, #f7def7, #faeafa, #fdf7fd
- Shades (toward black): #d75ed9, #d041d2, #c42fc6, #ab29ae, #932395, #761c78, #5e165f, #451046, #290a29, #100411

## Harmonies

- Complementary: #78df77
- Analogous: #a977df, #df77ad
- Triadic: #dfdd77, #77dfdd
- Split-complementary: #addf77, #77dfa9
- Tetradic: #dfa977, #78df77, #77addf

## Colors that go with #dd77df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #dd77df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #dd77df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #dd77df: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #dd77df in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #dd77df: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #dd77df in two real palettes: Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/lightskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #dd77df in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Sand** #c2b280 [harmony: triadic] — Sand completes a triad with #dd77df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/sand

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c42fc6 (4.6:1); AA: background → #333333 (4.68:1); AAA: text → #932395 (7.2:1); AAA: background → #0f0f0f (7.1:1)
- On black (#000000): 7.78:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd77df-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd77df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.