# #dd69c2

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd69c2`
- RGB: rgb(221, 105, 194)
- HSL: hsl(314, 63%, 64%)
- OKLCH: oklch(0.688 0.178 337.1)
- Relative luminance: 0.2937
- Nearest named color: orchid (#da70d6, Δ 3.011) — https://brandsweets.com/colors/orchid
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd69c2

## Tints & shades

- Tints (toward white): #e076c7, #e486ce, #e693d3, #eaa4da, #edb0df, #f0bce4, #f4cdeb, #f7daf0, #faeaf7, #fdf7fc
- Shades (toward black): #d750b8, #d237ae, #bf2b9d, #a62688, #8d2074, #741a5f, #5b154b, #430f37, #2a0922, #11040e

## Harmonies

- Complementary: #69dd84
- Analogous: #be69dd, #dd6988
- Triadic: #c2dd69, #69c2dd
- Split-complementary: #88dd69, #69ddbe
- Tetradic: #ddbe69, #69dd84, #6988dd

## Colors that go with #dd69c2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #dd69c2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Yellow** #ffff00 [pool] — 3 real palettes, including JetBrains's brand system and Arcade put Yellow beside #dd69c2, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/yellow
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #dd69c2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #dd69c2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd69c2: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #dd69c2 in two real palettes: Netlify's brand system and Sentry's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #dd69c2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #dd69c2 in two real palettes: Loom's brand system and Ubisoft's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cc2ea7 (4.65:1); AA: background → #2b2b2b (4.63:1); AAA: text → #9a237e (7.2:1)
- On black (#000000): 6.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #de6ec4 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd69c2-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd69c2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.