# #dd5ff7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd5ff7`
- RGB: rgb(221, 95, 247)
- HSL: hsl(290, 90%, 67%)
- OKLCH: oklch(0.701 0.237 320.4)
- Relative luminance: 0.3027
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 2.15) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/dd5ff7

## Tints & shades

- Tints (toward white): #e06ef7, #e37cf8, #e78bf9, #ea99fa, #eeadfb, #f1bbfb, #f4cafc, #f7d8fd, #fae7fe, #fdf5fe
- Shades (toward black): #d742f5, #d020f3, #c40ce9, #ab0bcb, #9309ae, #76078d, #5e066f, #450452, #290330, #100113

## Harmonies

- Complementary: #78f75f
- Analogous: #925ff7, #f75fc4
- Triadic: #f7dd5f, #5ff7dd
- Split-complementary: #c4f75f, #5ff792
- Tetradic: #f7925f, #78f75f, #5fc4f7

## Colors that go with #dd5ff7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #dd5ff7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #dd5ff7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #dd5ff7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #dd5ff7: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #dd5ff7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Taupe** #483c32 [pool] — Taupe is paired with #dd5ff7 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Peru** #cd853f [harmony: triadic] — Peru completes a triad with #dd5ff7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/peru
- **Hot Pink** #ff69b4 [harmony: analogous] — Hot Pink is #dd5ff7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/hotpink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c40ce9 (4.59:1); AA: background → #2e2e2e (4.56:1); AAA: text → #9309ae (7.26:1); AAA: background → #000000 (7.05:1)
- On black (#000000): 7.05:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd5ff7-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd5ff7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.