# #dd5ad9

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd5ad9`
- RGB: rgb(221, 90, 217)
- HSL: hsl(302, 66%, 61%)
- OKLCH: oklch(0.68 0.219 328.9)
- Relative luminance: 0.2769
- Nearest named color: Barbiecore (#e15acb, Δ 2.284) — https://brandsweets.com/colors/barbiecore
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd5ad9

## Tints & shades

- Tints (toward white): #e16bdd, #e378e0, #e788e4, #ea99e7, #eeaaeb, #f0b7ee, #f4c8f2, #f7d9f6, #fae6f9, #fdf7fd
- Shades (toward black): #d841d3, #d42bce, #ba26b5, #a1219d, #8c1d88, #72176f, #591257, #3f0d3e, #2a0929, #110310

## Harmonies

- Complementary: #5add5e
- Analogous: #a05add, #dd5a97
- Triadic: #d9dd5a, #5ad9dd
- Split-complementary: #97dd5a, #5adda0
- Tetradic: #dda05a, #5add5e, #5a97dd

## Colors that go with #dd5ad9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #dd5ad9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #dd5ad9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #dd5ad9: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #dd5ad9 in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #dd5ad9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #dd5ad9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Pale Violet Red** #db7093 [harmony: analogous] — Pale Violet Red is #dd5ad9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/palevioletred
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #dd5ad9: Terminal, as the supporting colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c729c2 (4.64:1); AA: background → #292929 (4.53:1); AAA: text → #981f94 (7.1:1)
- On black (#000000): 6.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e067dc (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd5ad9-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd5ad9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.