# #dd5aab

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd5aab`
- RGB: rgb(221, 90, 171)
- HSL: hsl(323, 66%, 61%)
- OKLCH: oklch(0.659 0.185 345.3)
- Relative luminance: 0.2562
- Nearest named color: Flirty Rose (#d65e93, Δ 4.04) — https://brandsweets.com/colors/flirty-rose
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd5aab

## Tints & shades

- Tints (toward white): #e16bb3, #e378ba, #e788c3, #ea99cb, #eeaad4, #f0b7da, #f4c8e3, #f7d9ec, #fae6f2, #fdf7fb
- Shades (toward black): #d8419e, #d42b93, #ba2681, #a12170, #8c1d61, #72174f, #59123e, #3f0d2c, #2a091d, #11030c

## Harmonies

- Complementary: #5add8c
- Analogous: #ce5add, #dd5a69
- Triadic: #abdd5a, #5aabdd
- Split-complementary: #69dd5a, #5addce
- Tetradic: #ddce5a, #5add8c, #5a69dd

## Colors that go with #dd5aab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #dd5aab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #dd5aab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #dd5aab: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #dd5aab in two real palettes: The Ordinary's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd5aab: two real palettes: Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Night Market put Tomato beside #dd5aab, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #dd5aab, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #dd5aab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d42b93 (4.6:1); AA: background → #242424 (4.53:1); AAA: text → #a12170 (7.08:1)
- On black (#000000): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e26fb6 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd5aab-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd5aab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.