# #dd5a74

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd5a74`
- RGB: rgb(221, 90, 116)
- HSL: hsl(348, 66%, 61%)
- OKLCH: oklch(0.642 0.165 10.8)
- Relative luminance: 0.2395
- Nearest named color: Berrylicious (#d75e6c, Δ 1.847) — https://brandsweets.com/colors/berrylicious
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd5a74

## Tints & shades

- Tints (toward white): #e16b82, #e3788d, #e7889b, #ea99aa, #eeaab8, #f0b7c2, #f4c8d1, #f7d9df, #fae6ea, #fdf7f8
- Shades (toward black): #d8415f, #d42b4d, #ba2644, #a1213b, #8c1d33, #72172a, #591220, #3f0d17, #2a090f, #110306

## Harmonies

- Complementary: #5addc3
- Analogous: #dd5ab6, #dd815a
- Triadic: #74dd5a, #5a74dd
- Split-complementary: #5add81, #5ab6dd
- Tetradic: #b6dd5a, #5addc3, #815add

## Colors that go with #dd5a74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #dd5a74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd5a74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Lido (https://brandsweets.com/palettes/vivid#lido), Harbour (https://brandsweets.com/palettes/cool#harbour), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #dd5a74 in 6 real palettes, including Google's brand system and Ember, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Monzo's brand system put Blue beside #dd5a74, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #dd5a74 in 4 real palettes, including Gemstone and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd5a74: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #dd5a74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd5a74: 16 real palettes, including Postman's brand system and Costco's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), Costco (https://brandsweets.com/colors/brands/costco-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.63:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d63858 (4.6:1); AA: background → #1f1f1f (4.54:1); AAA: text → #a9233e (7.01:1)
- On black (#000000): 5.79:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e2738a (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd5a74-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd5a74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.