# #dd5590

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd5590`
- RGB: rgb(221, 85, 144)
- HSL: hsl(334, 67%, 60%)
- OKLCH: oklch(0.644 0.179 356.4)
- Relative luminance: 0.2388
- Nearest named color: Flirty Rose (#d65e93, Δ 1.887) — https://brandsweets.com/colors/flirty-rose
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd5590

## Tints & shades

- Tints (toward white): #e1669b, #e477a6, #e784ae, #ea95ba, #eda6c5, #f1b7d0, #f4c8db, #f7d4e3, #fae5ee, #fdf6f9
- Shades (toward black): #d83b7f, #d12972, #b72464, #a22058, #881b4a, #6f163c, #591231, #400d23, #2b0817, #110309

## Harmonies

- Complementary: #55dda2
- Analogous: #dd55d4, #dd5e55
- Triadic: #90dd55, #5590dd
- Split-complementary: #55dd5e, #55d4dd
- Tetradic: #d4dd55, #55dda2, #5e55dd

## Colors that go with #dd5590

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #dd5590 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd5590: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #dd5590 in 5 real palettes, including Snyk's brand system and The Ordinary's brand system, as the supporting colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd5590: 4 real palettes, including Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #dd5590: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #dd5590 in 6 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), Zed (https://brandsweets.com/colors/brands/zed-dev), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd5590: 3 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Gold** #ffd700 [pool] — Gold shows up next to #dd5590 in 3 real palettes, including Night Market and Tequila Sunrise, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d7337a (4.52:1); AA: background → #1f1f1f (4.53:1); AAA: text → #a6215b (7.02:1)
- On black (#000000): 5.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e372a3 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd5590-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd5590" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.