# #dd5572

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd5572`
- RGB: rgb(221, 85, 114)
- HSL: hsl(347, 67%, 60%)
- OKLCH: oklch(0.635 0.171 10.4)
- Relative luminance: 0.2308
- Nearest named color: Berrylicious (#d75e6c, Δ 2.32) — https://brandsweets.com/colors/berrylicious
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd5572

## Tints & shades

- Tints (toward white): #e16680, #e4778e, #e78499, #ea95a7, #eda6b5, #f1b7c3, #f4c8d1, #f7d4dc, #fae5ea, #fdf6f8
- Shades (toward black): #d83b5d, #d1294e, #b72444, #a2203c, #881b33, #6f1629, #591221, #400d18, #2b0810, #110306

## Harmonies

- Complementary: #55ddc0
- Analogous: #dd55b7, #dd7b55
- Triadic: #72dd55, #5572dd
- Split-complementary: #55dd7b, #55b7dd
- Tetradic: #b7dd55, #55ddc0, #7b55dd

## Colors that go with #dd5572

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #dd5572 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd5572: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #dd5572 in 8 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Monzo's brand system put Blue beside #dd5572, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #dd5572 in 4 real palettes, including Gemstone and Twitch's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd5572: 4 real palettes, including NASA's brand system and Cobalt Pop, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd5572: 17 real palettes, including Costco's brand system and Postman's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Postman (https://brandsweets.com/colors/brands/postman-com), ElevenLabs (https://brandsweets.com/colors/brands/elevenlabs-io), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #dd5572: 7 real palettes, including Google's brand system and Figma's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Databricks (https://brandsweets.com/colors/brands/databricks-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.74:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d7375a (4.58:1); AA: background → #1c1c1c (4.56:1); AAA: text → #a6213e (7.22:1)
- On black (#000000): 5.62:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e3728b (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd5572-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd5572" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.