# #dd2e13

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd2e13`
- RGB: rgb(221, 46, 19)
- HSL: hsl(8, 84%, 47%)
- OKLCH: oklch(0.583 0.213 31.5)
- Relative luminance: 0.1737
- Nearest named color: Bacon Strips (#df3f32, Δ 2.62) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd2e13

## Tints & shades

- Tints (toward white): #eb391e, #ed4e35, #ef624d, #f27764, #f49080, #f6a498, #f8b9af, #facec7, #fce2de, #fef7f6
- Shades (toward black): #ca2a12, #b22510, #a0210e, #8d1d0c, #7a190b, #631509, #501107, #3d0d05, #260803, #130402

## Harmonies

- Complementary: #13c2dd
- Analogous: #dd135d, #dd9313
- Triadic: #13dd2e, #2e13dd
- Split-complementary: #13dd93, #135ddd
- Tetradic: #5ddd13, #13c2dd, #9313dd

## Colors that go with #dd2e13

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd2e13: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd2e13 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #dd2e13 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd2e13: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd2e13 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #dd2e13, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd2e13: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dd2e13 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a9230f (7.16:1)
- On black (#000000): 4.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e12f14 (4.62:1); AA: background → #fcfcfc (4.57:1); AAA: text → #f16f5b (7.16:1)

## Brands using this color

- **JBL** — secondary #df2d00 (Δ 0.667) — https://brandsweets.com/colors/brands/jbl-com
- **McDonald's** — secondary #da291c (Δ 1.107) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Lenovo** — secondary #e1251b (Δ 1.212) — https://brandsweets.com/colors/brands/lenovo-com
- **Codecademy** — accent #dc2626 (Δ 1.68) — https://brandsweets.com/colors/brands/codecademy-com
- **Walgreens** — secondary #e62600 (Δ 1.718) — https://brandsweets.com/colors/brands/walgreens-com
- **Svelte** — primary #d43008 (Δ 1.839) — https://brandsweets.com/colors/brands/svelte-dev
- **Svelte** — secondary #d43008 (Δ 1.839) — https://brandsweets.com/colors/brands/svelte-dev

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd2e13-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd2e13" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.