# #dd2413

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd2413`
- RGB: rgb(221, 36, 19)
- HSL: hsl(5, 84%, 47%)
- OKLCH: oklch(0.576 0.219 30.1)
- Relative luminance: 0.1668
- Nearest named color: Angry Tomato (#d82029, Δ 1.931) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd2413

## Tints & shades

- Tints (toward white): #eb2f1e, #ed4535, #ef5a4d, #f27064, #f48a80, #f6a098, #f8b5af, #facbc7, #fce1de, #fef6f6
- Shades (toward black): #ca2112, #b21d10, #a01a0e, #8d170c, #7a140b, #631009, #500d07, #3d0a05, #260603, #130302

## Harmonies

- Complementary: #13ccdd
- Analogous: #dd1367, #dd8913
- Triadic: #13dd24, #2413dd
- Split-complementary: #13dd89, #1367dd
- Tetradic: #67dd13, #13ccdd, #8913dd

## Colors that go with #dd2413

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd2413: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd2413 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #dd2413 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd2413: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd2413 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #dd2413, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd2413: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dd2413 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1c0f (7.06:1)
- On black (#000000): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e62514 (4.64:1); AA: background → #f7f7f7 (4.52:1); AAA: text → #f16c5f (7.05:1)

## Brands using this color

- **McDonald's** — secondary #da291c (Δ 0.682) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Lenovo** — secondary #e1251b (Δ 0.936) — https://brandsweets.com/colors/brands/lenovo-com
- **Codecademy** — accent #dc2626 (Δ 1.118) — https://brandsweets.com/colors/brands/codecademy-com
- **JBL** — secondary #df2d00 (Δ 1.384) — https://brandsweets.com/colors/brands/jbl-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.388) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Pinterest** — secondary #dd0e0e (Δ 1.389) — https://brandsweets.com/colors/brands/pinterest-com
- **Lay's** — accent #df2027 (Δ 1.432) — https://brandsweets.com/colors/brands/lays-com
- **State Farm** — primary #d62311 (Δ 1.46) — https://brandsweets.com/colors/brands/statefarm-com
- **Formula 1** — secondary #e10600 (Δ 1.512) — https://brandsweets.com/colors/brands/formula1-com
- **Burger King** — primary #d62300 (Δ 1.607) — https://brandsweets.com/colors/brands/bk-com
- **WWE** — secondary #e40707 (Δ 1.696) — https://brandsweets.com/colors/brands/wwe-com
- **Toyota** — secondary #e10a1d (Δ 1.787) — https://brandsweets.com/colors/brands/toyota-com
- **Netflix** — primary #e50914 (Δ 1.874) — https://brandsweets.com/colors/brands/netflix
- **Walgreens** — secondary #e62600 (Δ 1.971) — https://brandsweets.com/colors/brands/walgreens-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd2413-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd2413" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.