# #dd231d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd231d`
- RGB: rgb(221, 35, 29)
- HSL: hsl(2, 77%, 49%)
- OKLCH: oklch(0.576 0.219 28.6)
- Relative luminance: 0.1666
- Nearest named color: Angry Tomato (#d82029, Δ 1.484) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd231d

## Tints & shades

- Tints (toward white): #e4352f, #e74b46, #ea615d, #ed7773, #f08d8a, #f29f9c, #f5b4b2, #f8cac9, #fbe0df, #fef6f6
- Shades (toward black): #cb201a, #b51d17, #a21a15, #8c1612, #7a1310, #63100d, #510d0b, #3b0908, #290605, #120302

## Harmonies

- Complementary: #1dd7dd
- Analogous: #dd1d77, #dd831d
- Triadic: #1ddd23, #231ddd
- Split-complementary: #1ddd83, #1d77dd
- Tetradic: #77dd1d, #1dd7dd, #831ddd

## Colors that go with #dd231d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd231d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd231d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd231d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd231d in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #dd231d, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd231d: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dd231d in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd231d: 18 real palettes, including McDonald's's brand system and State Farm's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac1b16 (7.19:1)
- On black (#000000): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e2241d (4.5:1); AA: background → #f7f7f7 (4.52:1); AAA: text → #ec6e6a (7.01:1)

## Brands using this color

- **Codecademy** — accent #dc2626 (Δ 0.595) — https://brandsweets.com/colors/brands/codecademy-com
- **McDonald's** — secondary #da291c (Δ 0.713) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Lay's** — accent #df2027 (Δ 0.893) — https://brandsweets.com/colors/brands/lays-com
- **Lenovo** — secondary #e1251b (Δ 0.897) — https://brandsweets.com/colors/brands/lenovo-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.214) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Pinterest** — secondary #dd0e0e (Δ 1.307) — https://brandsweets.com/colors/brands/pinterest-com
- **Toyota** — secondary #e10a1d (Δ 1.44) — https://brandsweets.com/colors/brands/toyota-com
- **Formula 1** — secondary #e10600 (Δ 1.56) — https://brandsweets.com/colors/brands/formula1-com
- **State Farm** — primary #d62311 (Δ 1.578) — https://brandsweets.com/colors/brands/statefarm-com
- **WWE** — secondary #e40707 (Δ 1.678) — https://brandsweets.com/colors/brands/wwe-com
- **Wells Fargo** — primary #d71e28 (Δ 1.697) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Netflix** — primary #e50914 (Δ 1.723) — https://brandsweets.com/colors/brands/netflix
- **Budweiser** — primary #dc041c (Δ 1.787) — https://brandsweets.com/colors/brands/budweiser-com
- **JBL** — secondary #df2d00 (Δ 1.848) — https://brandsweets.com/colors/brands/jbl-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.879) — https://brandsweets.com/colors/brands/target-com
- **Burger King** — primary #d62300 (Δ 1.894) — https://brandsweets.com/colors/brands/bk-com
- **Nintendo** — secondary #e60012 (Δ 1.986) — https://brandsweets.com/colors/brands/nintendo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd231d-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd231d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.