# #dd1d2a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd1d2a`
- RGB: rgb(221, 29, 42)
- HSL: hsl(356, 77%, 49%)
- OKLCH: oklch(0.574 0.22 25.5)
- Relative luminance: 0.1642
- Nearest named color: Angry Tomato (#d82029, Δ 0.977) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd1d2a

## Tints & shades

- Tints (toward white): #e42f3b, #e74651, #ea5d66, #ed737b, #f08a90, #f29ca1, #f5b2b7, #f8c9cc, #fbdfe1, #fef6f6
- Shades (toward black): #cb1a26, #b51722, #a2151f, #8c121a, #7a1017, #630d13, #510b0f, #3b080b, #290508, #120203

## Harmonies

- Complementary: #1dddd0
- Analogous: #dd1d8a, #dd701d
- Triadic: #2add1d, #1d2add
- Split-complementary: #1ddd70, #1d8add
- Tetradic: #8add1d, #1dddd0, #701ddd

## Colors that go with #dd1d2a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd1d2a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd1d2a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd1d2a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd1d2a in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dd1d2a, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd1d2a: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dd1d2a in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd1d2a: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and McDonald's's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b01721 (7.02:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e2222f (4.5:1); AA: background → #f7f7f7 (4.58:1); AAA: text → #ec6f77 (7.11:1)

## Brands using this color

- **Lay's** — accent #df2027 (Δ 0.621) — https://brandsweets.com/colors/brands/lays-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.759) — https://brandsweets.com/colors/brands/target-com
- **Codecademy** — accent #dc2626 (Δ 0.903) — https://brandsweets.com/colors/brands/codecademy-com
- **Toyota** — secondary #e10a1d (Δ 1.17) — https://brandsweets.com/colors/brands/toyota-com
- **Wells Fargo** — primary #d71e28 (Δ 1.217) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Budweiser** — primary #dc041c (Δ 1.394) — https://brandsweets.com/colors/brands/budweiser-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.457) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Pinterest** — primary #e40424 (Δ 1.459) — https://brandsweets.com/colors/brands/pinterest-com
- **KFC** — primary #e4002b (Δ 1.609) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.609) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.609) — https://brandsweets.com/colors/brands/nascar-com
- **Pinterest** — secondary #dd0e0e (Δ 1.645) — https://brandsweets.com/colors/brands/pinterest-com
- **Wendy's** — primary #dd1438 (Δ 1.658) — https://brandsweets.com/colors/brands/wendys-com
- **Walgreens** — primary #e31836 (Δ 1.677) — https://brandsweets.com/colors/brands/walgreens-com
- **McDonald's** — secondary #da291c (Δ 1.713) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Costco** — primary #e31837 (Δ 1.753) — https://brandsweets.com/colors/brands/costco-com
- **Lenovo** — secondary #e1251b (Δ 1.753) — https://brandsweets.com/colors/brands/lenovo-com
- **Pinterest** — accent #e60023 (Δ 1.801) — https://brandsweets.com/colors/brands/pinterest-com
- **Pepsi** — secondary #e32934 (Δ 1.886) — https://brandsweets.com/colors/brands/pepsi-com
- **Netflix** — primary #e50914 (Δ 1.895) — https://brandsweets.com/colors/brands/netflix

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd1d2a-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd1d2a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.