# #dd1d23

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd1d23`
- RGB: rgb(221, 29, 35)
- HSL: hsl(358, 77%, 49%)
- OKLCH: oklch(0.574 0.221 26.9)
- Relative luminance: 0.1637
- Nearest named color: Angry Tomato (#d82029, Δ 1.038) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd1d23

## Tints & shades

- Tints (toward white): #e42f35, #e7464b, #ea5d61, #ed7377, #f08a8d, #f29c9f, #f5b2b4, #f8c9ca, #fbdfe0, #fef6f6
- Shades (toward black): #cb1a20, #b5171d, #a2151a, #8c1216, #7a1013, #630d10, #510b0d, #3b0809, #290506, #120203

## Harmonies

- Complementary: #1dddd7
- Analogous: #dd1d83, #dd771d
- Triadic: #23dd1d, #1d23dd
- Split-complementary: #1ddd77, #1d83dd
- Tetradic: #83dd1d, #1dddd7, #771ddd

## Colors that go with #dd1d23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd1d23: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd1d23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd1d23: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd1d23 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #dd1d23, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd1d23: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dd1d23 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd1d23: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and McDonald's's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b0171c (7.03:1)
- On black (#000000): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e3262d (4.58:1); AA: background → #f5f5f5 (4.51:1); AAA: text → #ec6f73 (7.09:1)

## Brands using this color

- **Lay's** — accent #df2027 (Δ 0.574) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 0.677) — https://brandsweets.com/colors/brands/codecademy-com
- **Toyota** — secondary #e10a1d (Δ 0.999) — https://brandsweets.com/colors/brands/toyota-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.049) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.149) — https://brandsweets.com/colors/brands/target-com
- **Pinterest** — secondary #dd0e0e (Δ 1.193) — https://brandsweets.com/colors/brands/pinterest-com
- **Budweiser** — primary #dc041c (Δ 1.253) — https://brandsweets.com/colors/brands/budweiser-com
- **Wells Fargo** — primary #d71e28 (Δ 1.255) — https://brandsweets.com/colors/brands/wellsfargo-com
- **McDonald's** — secondary #da291c (Δ 1.296) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Lenovo** — secondary #e1251b (Δ 1.396) — https://brandsweets.com/colors/brands/lenovo-com
- **Pinterest** — primary #e40424 (Δ 1.54) — https://brandsweets.com/colors/brands/pinterest-com
- **Formula 1** — secondary #e10600 (Δ 1.601) — https://brandsweets.com/colors/brands/formula1-com
- **Netflix** — primary #e50914 (Δ 1.644) — https://brandsweets.com/colors/brands/netflix
- **WWE** — secondary #e40707 (Δ 1.714) — https://brandsweets.com/colors/brands/wwe-com
- **State Farm** — primary #d62311 (Δ 1.836) — https://brandsweets.com/colors/brands/statefarm-com
- **Pinterest** — accent #e60023 (Δ 1.858) — https://brandsweets.com/colors/brands/pinterest-com
- **Nintendo** — secondary #e60012 (Δ 1.866) — https://brandsweets.com/colors/brands/nintendo-com
- **KFC** — primary #e4002b (Δ 1.873) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.873) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.873) — https://brandsweets.com/colors/brands/nascar-com
- **Burberry** — secondary #d5151f (Δ 1.891) — https://brandsweets.com/colors/brands/burberry-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd1d23-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd1d23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.