# #dd0808

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd0808`
- RGB: rgb(221, 8, 8)
- HSL: hsl(0, 93%, 45%)
- OKLCH: oklch(0.566 0.229 29)
- Relative luminance: 0.1556
- Nearest named color: Angry Tomato (#d82029, Δ 1.9) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd0808

## Tints & shades

- Tints (toward white): #f60909, #f72626, #f83f3f, #f95858, #fa7575, #fb8e8e, #fca6a6, #fdbfbf, #fedddd, #fff5f5
- Shades (toward black): #ca0707, #b60707, #a20606, #8f0505, #7b0404, #620404, #4f0303, #3b0202, #270101, #140101

## Harmonies

- Complementary: #08dddd
- Analogous: #dd0873, #dd7308
- Triadic: #08dd08, #0808dd
- Split-complementary: #08dd73, #0873dd
- Tetradic: #73dd08, #08dddd, #7308dd

## Colors that go with #dd0808

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd0808: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd0808 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #dd0808 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd0808: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd0808 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #dd0808, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd0808: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd0808: 18 real palettes, including State Farm's brand system and Netflix's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.11:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b10606 (7.25:1)
- On black (#000000): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec0909 (4.61:1); AA: background → #f2f2f2 (4.56:1); AAA: text → #f96666 (7.12:1)

## Brands using this color

- **Pinterest** — secondary #dd0e0e (Δ 0.24) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 0.793) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Formula 1** — secondary #e10600 (Δ 0.826) — https://brandsweets.com/colors/brands/formula1-com
- **Budweiser** — primary #dc041c (Δ 0.988) — https://brandsweets.com/colors/brands/budweiser-com
- **Toyota** — secondary #e10a1d (Δ 1.269) — https://brandsweets.com/colors/brands/toyota-com
- **M&M's** — secondary #d70100 (Δ 1.366) — https://brandsweets.com/colors/brands/mms-com
- **WWE** — secondary #e40707 (Δ 1.431) — https://brandsweets.com/colors/brands/wwe-com
- **State Farm** — primary #d62311 (Δ 1.685) — https://brandsweets.com/colors/brands/statefarm-com
- **Netflix** — primary #e50914 (Δ 1.725) — https://brandsweets.com/colors/brands/netflix
- **Burberry** — secondary #d5151f (Δ 1.769) — https://brandsweets.com/colors/brands/burberry-com
- **Vodafone** — primary #e60000 (Δ 1.776) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.776) — https://brandsweets.com/colors/brands/vodafone-com
- **Nintendo** — secondary #e60012 (Δ 1.84) — https://brandsweets.com/colors/brands/nintendo-com
- **Burger King** — primary #d62300 (Δ 1.867) — https://brandsweets.com/colors/brands/bk-com
- **Lay's** — accent #df2027 (Δ 1.885) — https://brandsweets.com/colors/brands/lays-com
- **Wells Fargo** — primary #d71e28 (Δ 1.896) — https://brandsweets.com/colors/brands/wellsfargo-com
- **McDonald's** — secondary #da291c (Δ 1.906) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Codecademy** — accent #dc2626 (Δ 1.929) — https://brandsweets.com/colors/brands/codecademy-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.995) — https://brandsweets.com/colors/brands/target-com
- **Ferrari** — primary #d40000 (Δ 1.999) — https://brandsweets.com/colors/brands/ferrari-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd0808-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd0808" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.