# #dd034c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd034c`
- RGB: rgb(221, 3, 76)
- HSL: hsl(340, 97%, 44%)
- OKLCH: oklch(0.572 0.227 14.4)
- Relative luminance: 0.1596
- Nearest named color: Anger (#dd0055, Δ 1.259) — https://brandsweets.com/colors/anger
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd034c

## Tints & shades

- Tints (toward white): #f60455, #fc1d67, #fc3678, #fc548c, #fd6d9d, #fd86ae, #fea5c2, #febed3, #fedce7, #fff5f8
- Shades (toward black): #c90345, #b5033e, #a10237, #8d0230, #790229, #640223, #50011c, #3c0115, #28010e, #140007

## Harmonies

- Complementary: #03dd94
- Analogous: #dd03b9, #dd2803
- Triadic: #4cdd03, #034cdd
- Split-complementary: #03dd28, #03b9dd
- Tetradic: #b9dd03, #03dd94, #2803dd

## Colors that go with #dd034c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd034c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd034c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd034c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd034c in 6 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #dd034c, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd034c: 4 real palettes, including Walgreens's brand system and MLB's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd034c: 15 real palettes, including Costco's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #dd034c: 4 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b0033c (7.18:1)
- On black (#000000): 4.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e7044f (4.53:1); AA: background → #f5f5f5 (4.6:1); AAA: text → #fd5e93 (7.2:1)

## Brands using this color

- **Red Bull** — secondary #db0a40 (Δ 1.614) — https://brandsweets.com/colors/brands/redbull-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Gemstone** (jewel-tones, vivid, dark, luxury) — #0f766e, #7e22ce, #e11d48, #0f0a1a, #f5eef8 — Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic. — tool: https://brandsweets.com/palettes/new/0f766e-7e22ce-e11d48-0f0a1a-f5eef8 — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd034c-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd034c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.