# #dd031d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd031d`
- RGB: rgb(221, 3, 29)
- HSL: hsl(353, 97%, 44%)
- OKLCH: oklch(0.566 0.229 26.4)
- Relative luminance: 0.1553
- Nearest named color: Angry Tomato (#d82029, Δ 1.467) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd031d

## Tints & shades

- Tints (toward white): #f60420, #fc1d37, #fc364d, #fc5468, #fd6d7e, #fd8694, #fea5af, #febec5, #fedce0, #fff5f6
- Shades (toward black): #c9031a, #b50318, #a10215, #8d0212, #790210, #64020d, #50010a, #3c0108, #280105, #140003

## Harmonies

- Complementary: #03ddc4
- Analogous: #dd038a, #dd5703
- Triadic: #1ddd03, #031ddd
- Split-complementary: #03dd57, #038add
- Tetradic: #8add03, #03ddc4, #5703dd

## Colors that go with #dd031d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd031d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd031d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd031d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd031d in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dd031d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd031d: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd031d: 17 real palettes, including Target : Expect More. Pay Less.'s brand system and Netflix's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #dd031d: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b50318 (7.02:1)
- On black (#000000): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec041f (4.6:1); AA: background → #f2f2f2 (4.57:1); AAA: text → #fd5e71 (7.02:1)

## Brands using this color

- **Budweiser** — primary #dc041c (Δ 0.211) — https://brandsweets.com/colors/brands/budweiser-com
- **Toyota** — secondary #e10a1d (Δ 0.937) — https://brandsweets.com/colors/brands/toyota-com
- **Pinterest** — secondary #dd0e0e (Δ 0.972) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.051) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.103) — https://brandsweets.com/colors/brands/target-com
- **Wells Fargo** — primary #d71e28 (Δ 1.454) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Formula 1** — secondary #e10600 (Δ 1.494) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — primary #e40424 (Δ 1.532) — https://brandsweets.com/colors/brands/pinterest-com
- **Burberry** — secondary #d5151f (Δ 1.54) — https://brandsweets.com/colors/brands/burberry-com
- **Lay's** — accent #df2027 (Δ 1.612) — https://brandsweets.com/colors/brands/lays-com
- **M&M's** — secondary #d70100 (Δ 1.776) — https://brandsweets.com/colors/brands/mms-com
- **KFC** — primary #e4002b (Δ 1.779) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.779) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.779) — https://brandsweets.com/colors/brands/nascar-com
- **WWE** — secondary #e40707 (Δ 1.797) — https://brandsweets.com/colors/brands/wwe-com
- **Netflix** — primary #e50914 (Δ 1.814) — https://brandsweets.com/colors/brands/netflix
- **Codecademy** — accent #dc2626 (Δ 1.849) — https://brandsweets.com/colors/brands/codecademy-com
- **Pinterest** — accent #e60023 (Δ 1.875) — https://brandsweets.com/colors/brands/pinterest-com
- **Nintendo** — secondary #e60012 (Δ 1.899) — https://brandsweets.com/colors/brands/nintendo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd031d-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd031d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.