# #dd0312

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd0312`
- RGB: rgb(221, 3, 18)
- HSL: hsl(356, 97%, 44%)
- OKLCH: oklch(0.565 0.23 27.9)
- Relative luminance: 0.1548
- Nearest named color: Angry Tomato (#d82029, Δ 1.717) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd0312

## Tints & shades

- Tints (toward white): #f60414, #fc1d2c, #fc3643, #fc545f, #fd6d77, #fd868e, #fea5ab, #febec2, #fedcde, #fff5f6
- Shades (toward black): #c90310, #b5030f, #a1020d, #8d020b, #79020a, #640208, #500107, #3c0105, #280103, #140002

## Harmonies

- Complementary: #03ddcf
- Analogous: #dd037f, #dd6203
- Triadic: #12dd03, #0312dd
- Split-complementary: #03dd62, #037fdd
- Tetradic: #7fdd03, #03ddcf, #6203dd

## Colors that go with #dd0312

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd0312: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dd0312 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dd0312: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dd0312 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dd0312, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dd0312: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd0312: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Netflix's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #dd0312: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.13:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b5030f (7.04:1)
- On black (#000000): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec0413 (4.59:1); AA: background → #f2f2f2 (4.58:1); AAA: text → #fd636d (7.18:1)

## Brands using this color

- **Pinterest** — secondary #dd0e0e (Δ 0.473) — https://brandsweets.com/colors/brands/pinterest-com
- **Budweiser** — primary #dc041c (Δ 0.562) — https://brandsweets.com/colors/brands/budweiser-com
- **MAC Cosmetics** — secondary #da1717 (Δ 0.817) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Formula 1** — secondary #e10600 (Δ 1.062) — https://brandsweets.com/colors/brands/formula1-com
- **Toyota** — secondary #e10a1d (Δ 1.07) — https://brandsweets.com/colors/brands/toyota-com
- **M&M's** — secondary #d70100 (Δ 1.422) — https://brandsweets.com/colors/brands/mms-com
- **WWE** — secondary #e40707 (Δ 1.547) — https://brandsweets.com/colors/brands/wwe-com
- **Burberry** — secondary #d5151f (Δ 1.603) — https://brandsweets.com/colors/brands/burberry-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.64) — https://brandsweets.com/colors/brands/target-com
- **Wells Fargo** — primary #d71e28 (Δ 1.697) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Netflix** — primary #e50914 (Δ 1.73) — https://brandsweets.com/colors/brands/netflix
- **Lay's** — accent #df2027 (Δ 1.786) — https://brandsweets.com/colors/brands/lays-com
- **Pinterest** — primary #e40424 (Δ 1.811) — https://brandsweets.com/colors/brands/pinterest-com
- **Nintendo** — secondary #e60012 (Δ 1.824) — https://brandsweets.com/colors/brands/nintendo-com
- **Vodafone** — primary #e60000 (Δ 1.893) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.893) — https://brandsweets.com/colors/brands/vodafone-com
- **State Farm** — primary #d62311 (Δ 1.897) — https://brandsweets.com/colors/brands/statefarm-com
- **Codecademy** — accent #dc2626 (Δ 1.919) — https://brandsweets.com/colors/brands/codecademy-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd0312-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd0312" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.