# #dcdc74

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dcdc74`
- RGB: rgb(220, 220, 116)
- HSL: hsl(60, 60%, 66%)
- OKLCH: oklch(0.873 0.127 108.8)
- Relative luminance: 0.6766
- Nearest named color: Aurora (#ebd147, Δ 3.957) — https://brandsweets.com/colors/aurora
- Moods: vivid
- Page: https://brandsweets.com/colors/dcdc74

## Tints & shades

- Tints (toward white): #dfdf81, #e2e28d, #e7e79d, #eaeaa9, #ededb6, #f0f0c2, #f3f3ce, #f7f7de, #fafaeb, #fdfdf7
- Shades (toward black): #d6d65c, #d0d043, #c0c030, #a7a72a, #8f8f24, #76761e, #5e5e17, #414110, #29290a, #101004

## Harmonies

- Complementary: #7474dc
- Analogous: #dca874, #a8dc74
- Triadic: #74dcdc, #dc74dc
- Split-complementary: #74a8dc, #a874dc
- Tetradic: #74dca8, #7474dc, #dc74a8

## Colors that go with #dcdc74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dcdc74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #dcdc74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #dcdc74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #dcdc74: 4 real palettes, including NBA's brand system and Blueprint, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #dcdc74 in 8 real palettes, including Diner and Lay's's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lay's (https://brandsweets.com/colors/brands/lays-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dcdc74: 7 real palettes, including FIFA's brand system and LEGO's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #dcdc74: 5 real palettes, including Star Wars's brand system and Miro's brand system, as the supporting colour. Seen in: Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including FIFA's brand system and American Eagle's brand system put Midnight Blue beside #dcdc74, as the lead colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a7a1f (4.53:1); AA: background → #5c5c5c (4.63:1); AAA: text → #5a5a16 (7.22:1); AAA: background → #404040 (7.18:1)
- On black (#000000): 14.53:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dcdc74-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dcdc74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.