# #dc40f7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc40f7`
- RGB: rgb(220, 64, 247)
- HSL: hsl(291, 92%, 61%)
- OKLCH: oklch(0.671 0.273 321.2)
- Relative luminance: 0.256
- Nearest named color: Epink (#dd33ff, Δ 1.877) — https://brandsweets.com/colors/epink
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/dc40f7

## Tints & shades

- Tints (toward white): #df54f8, #e262f8, #e676f9, #e989fa, #ed9dfb, #f0acfc, #f3bffc, #f7d3fd, #fae2fe, #fdf5ff
- Shades (toward black): #d623f6, #d20af5, #b809d7, #9f08ba, #8a07a2, #710684, #580467, #3f0349, #2a0231, #110114

## Harmonies

- Complementary: #5cf740
- Analogous: #8040f7, #f740b7
- Triadic: #f7dc40, #40f7dc
- Split-complementary: #b7f740, #40f780
- Tetradic: #f78040, #5cf740, #40b7f7

## Colors that go with #dc40f7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #dc40f7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #dc40f7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #dc40f7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #dc40f7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Crimson** #dc143c [pool] — Crimson is paired with #dc40f7 in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Deep Pink** #ff1493 [harmony: analogous] — Deep Pink is #dc40f7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/deeppink
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc40f7: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Lime** #00ff00 [pool] — Lime is paired with #dc40f7 in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c50ae6 (4.61:1); AA: background → #242424 (4.52:1); AAA: text → #9707b0 (7.06:1)
- On black (#000000): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e15df8 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc40f7-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc40f7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.